Published inCopoceticEvery attorney needs to hear — and absorb — this quote from an advertising legendBottom line: If attorneys don’t figure out how to successfully market themselves, they’ll be looking, metaphorically, at many empty pews.12h ago12h ago
Published inCopoceticLaw firms should steal THIS technique from McKinsey to get their people to create thought…Bottom line: People respond to incentives. If you want your people to produce thought leadership, maybe you should incentivize them to do…Oct 31Oct 31
Published inCopoceticThe three ways you’re alienating your audience with your AEO/GEO contentBottom line: Your quest to show up in AI search results is making your content less desirable to the humans consuming it.Oct 19Oct 19
Published inCopoceticThe dirty little secret reason why more attorneys don’t produce thought leadershipBottom line: Some attorneys might be embarrassed by why they can’t or won’t produce thought leadership. It’s up to their marketing and…Oct 3Oct 3
Published inCopoceticBecome an authority — and a hero — when you create this kind of contentBottom line: With so much content out there today, consistently curating content for your target audiences can build your authority and…Sep 19Sep 19
Published inCopoceticThis LinkedIn feature made me rethink the content I post on itBottom line: Monitoring and analyzing what people with big followings post on LinkedIn can elevate your LinkedIn game.Sep 5Sep 5
Published inCopoceticIf you’re creating thought leadership, you’re playing THIS game. Here’s how to master it.Bottom line: Thought leadership is an infinite game. The sooner you understand that and adopt the right mindset to play it, the sooner…Aug 22Aug 22
Published inCopoceticDon’t believe the hype: Social media followers still matterBottom line: Even though social media algorithms today may expand the reach of your content to non-followers, don’t forget how important…Aug 8Aug 8
Published inCopoceticSix reasons you should STILL be producing bylined articles todayBottom line: Today, even with the changing content marketing and thought leadership marketing landscapes, bylined articles are too valuable…Jul 26Jul 26
Published inCopoceticWhat do you see when you look in your thought leadership mirror?Bottom line: Take a look at what your thought leadership says about you. If you’re not happy with what it says, do something about it.Jul 11Jul 11
