Published inCopoceticAttorneys have no choice. They need to be the Joe Rogan of their practices.Bottom line: In today’s noisy and fast-changing content landscape, attorneys and law firms should strive to become THE DESTINATION for…Jun 27A response icon1Jun 27A response icon1
Published inCopoceticConsistently produce thought leadership . . . become a more appealing presenterBottom line: Regularly producing thought leadership content can help you become a better, more appealing presenter in several ways…Jun 13A response icon1Jun 13A response icon1
Published inCopoceticPlaintiffs’ firms are missing this enormous thought leadership opportunityBottom line: Instead of shouting about the large settlements and verdicts in their cases, plaintiffs’ firms can craft thought leadership…May 30May 30
Published inCopoceticThought leadership is more about THIS than about showing off knowledge and wisdomBottom line: Effective thought leadership makes clear the people producing it are relevant, not just knowledgeable and wise.May 16May 16
Published inCopoceticThe thought leadership ghostwriting process breaks when clients do thisBottom line: Problems abound when clients ask their thought leadership ghostwriters to cross this line.May 2May 2
Published inCopoceticThe Trojan Horse Effect of “business of law” thought leadershipBottom line: “Business of law” thought leadership is a secret recruiting weapon that few law firms realize they can wield.Apr 18Apr 18
Published inCopoceticEight reasons attorneys should be “on the record” about topics other attorneys are already coveringBottom line: It’s tempting for attorneys to think they need not cover, through thought leadership, legal, business, or geopolitical…Apr 4Apr 4
Published inCopoceticThought leadership isn’t about leading thoughts. It’s about leading through thoughts.Bottom line: You don’t need to have revolutionary thoughts to be successful with your thought leadership program. You simply need to…Mar 21Mar 21
Published inCopoceticSix reasons to avoid pop culture references in your thought leadership contentBottom line: Pop culture references and trendy slang in thought leadership aren’t as helpful as you might think, and can actually turn…Mar 7Mar 7
Published inCopoceticFive topic areas for thought leadership hiding in your law firm’s awards submissionsBottom line: Mine your law firm’s awards submissions for thought leadership topic gold.Feb 21Feb 21
