How To Quote a Photography Job

A simple guide

Nic Kocher
5 min readSep 19, 2019
Illustration by Nic Kocher

‘It’s more of an art than science’: is the proclamation most cited when quoting for creative work. Nuances such as who-you-know, rapport building, and predicting the client’s selection process are relevant. However, I believe you can break the process down into parts: determine your value, make sure you cover costs, be rewarded for your work, and reassure the client.

Determine Your Hourly Rate.

Your hourly rate incorporates skill level, reputation and how much equipment or studio space you own. The level of competition also has a bearing. Amounts are US dollars.

1. Photography student: low-medium skill level, no reputation, one medium-level camera with a couple of lenses, slow laptop, no insurance, old car. $40-$90.

2. Five years semi-pro or pro photographer: medium-high skill level, some reputation, one good quality camera, a few lenses, location lighting kit, some insurance, fast computer, adequate car. $100-$190.

3. Five to ten years pro Photographer: medium-high skill level, good reputation, two good quality cameras, several lenses, high-end location lighting kit, professional insurance, fast computer with pro software, reliable car. $200-$290.

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