Does making your bed, or washing your dishes on time, or your appearance matter? — Page speed, page speed, page speed… It’s all people seem to talk about. How important is page speed improvement? I can respond to this question, with a question: are we trying to be excellent, or average? We can point to simple measures that improve over time with better page speed…

We need to go back to the basics. — A few months ago, I launched a free page analysis tool called Page Doctor. The inspiration for Page Doctor came from feeling like Google PageSpeed Insights and other tools were not giving me all of the information I wanted in a ‘first-pass’ analysis tool — so I did what any…

Is your current product reviews app the worst? — A good product reviews app for Shopify is a must-have. But how do we differentiate the many apps in the app store. A simple evaluation criteria is: Page speed impact—does our app hurt page speed, bounce rate, engagement, conversion, and ad spend cost Price Feature set Customer Support Top 4 Product Reviews Apps For Shopify Rapid Reviews …

A new look for six of my apps — I recently rebranded six of my apps with a collection of abstract letter icons. Below we have: Icons inline with title Individual abstract letter icons Icons inline with title and tagline Block centered icons with title, tagline, and background gradient PageDoctor.com example WilliamBelk.com example I hope you like it! Go to WilliamBelk.com to learn more.

Where should we look first? — I build apps for Shopify like Rapid Reviews and Image Sitemap. I am the creator of Page Doctor, the practical page speed and SEO tool. Follow me on twitter. If you are reading this, one of the following things likely happened: You tested your page against a page speed tool…

Stop trusting the apps you download from the Shopify app store. — Learn how to perform a detailed page speed audit. Many of the apps we install in the Shopify app store are destroying our page speed. Demand more! Install my product reviews app, Rapid Reviews, because it will help your page speed, not hurt it. 00:00 Highlights 01:49 Main Content…

If our leadership delegates responsibility for a complex system, what happens when their experts are not as good as we assume? — I’d like to talk about a troubling pattern I have seen in the software industry for nearly twenty years. I have noticed this pattern so many times, but for some reason the idea never materialized clearly and ‘jumped the chasm’ from my industry experience and into real life — until…

Rapid Reviews uses the SES principle (SPEED, ENGAGEMENT, SEARCH) to improve page speed and purchase conversion (up to 5X), and it’s 5–30X faster than the competition. — Finding the best product reviews app for Shopify is challenging. There always seems to be a compromise between page speed, simplicity, design, features, and search (or lack thereof). …

How I got my Cumulative Layout Shift to 0 with 10 lines of code… — We know Cumulative Layout Shift (CLS) is a ranking factor for Google. CLS measures how much the layout shifts on a web page when loading. CLS falls under the category of ‘page experience’ and is measured in Core Web Vitals. I ran a bit of an experiment on a marketing…