Managing Director @ProtaVentures
Facebook was just about college campuses. Twitter was a podcasting company. And so forth. There are exceptions. And his name is Elon Musk. But unless you are prepared to compete with NASA for space exploration set your goals on planet basecamp.
It’s important that you use your product naturally as if you just discovered on the web or in the app store and don’t force yourself to use it for testing or because you built it. If you can’t find yourself wanting to naturally use it then head back to the drawing board and figure out why.
For example, it might seem counterintuitive that Amazon is a major threat to Google’s core search business. But you can see this by following the money through the loop: a significant portion of Google’s revenue comes from search queries for things that can be bought on Amazon, and the buying experience on Amazon (from initial purchasing intent to consumption/unboxing) is significantly better than the buying experience on most non-Amazon e-commerce sites you find via Google searches. After a while, shoppers learn to skip Google and go straight to Amazon.