Whitney DriscollinCast & HueCustomer Experience: Why do we need it? How do we define it?Why should an organization value customer experience?Sep 11, 2020Sep 11, 2020
Whitney DriscollinCast & HueBuilding the A-Team for InnovationChange and innovation is as much an internal lift as it is external. Most of us spend the majority of our time looking externally at our…Sep 9, 2020Sep 9, 2020
Whitney DriscollinCast & HueUnderstanding an Audience through Functional and Emotional NeedsWe talk big in research, usually with complicated words, methodologies, psychological theories… At the heart of the majority of our…Jun 11, 20201Jun 11, 20201
Whitney DriscollinCast & HueWhy EX & CX are Both Served Best Through a Bottom-up LensWe know from copious testimonials, case studies, and research that the best lens for customer experience (CX) is a bottom-up lens. This is…May 27, 2020May 27, 2020
Whitney DriscollinCast & HueThe Value of Making Virtual Interviews Your New Research ApproachQualitative research has been our jam at Cast & Hue since we were founded. As a team of behavioral nerds, we believe words are important…May 6, 2020May 6, 2020
Whitney DriscollinCast & HueKindness, it’s What We’re Chalking AboutAt Cast & Hue, we believe in humanity, vulnerability, empathy, and all things on the spectrum that make us human. As the world hunkers…Apr 1, 2020Apr 1, 2020
Whitney DriscollinCast & HueWorth a Read: The Human Brand by Chris Malone and Susan T. FiskeIn unprecedented times, business owners and marketing professionals across the world are finding themselves wondering how to creatively…Mar 18, 2020Mar 18, 2020
Whitney DriscollinCast & HueWorth a Read: The Disruption Mindset by Charlene LiIn the world of customer experience we are working with our clients toward innovative experiences that better serve an audience…Mar 4, 2020Mar 4, 2020
Whitney DriscollinCast & HueCreativity: Work, Play, and Why?The Importance of Creativity and How to Encourage ItFeb 12, 2020Feb 12, 2020
Whitney DriscollinCast & HueThe Importance of Combining Employee and Customer ExperienceBoth customer experience (CX) and employee experience (EX) serve important, independent but intertwined roles for a brand. Yet your brand…Jan 22, 20201Jan 22, 20201
