Week 13
We moved on to the branding phase this week. We refocused our app and space to carbon neutral. Instead of calling it the bento community, we ideated a new name for the whole service. It’s co-plant. It communicated the concept of community effort and the goal of nudging people’s diets into plant-based, which created much lower carbon emissions than average diets.
We also worked on highlighting the connection between space and the app. How these two products combined can best help build a plant-rich community. It helped us promote and pivot our service with a bigger picture in mind.
We are also excited to plan a video and think about how to put everything together in 3 mins without providing overwhelming viewers. It’s for sure we cannot show every feature and research in one video. We will be working on distilling the essence of the essence of our service!
