CRM Talks #40 with Scott CohenCEO of InboxArmy, a full-service email and lifecycle marketing agency, shares what the central premise behind CRM is, that CRM is not a…Oct 8, 2024Oct 8, 2024
CRM Talks #39 with Phil IrelandCRM Strategy Consultant provides a structured vision, covering the reasons for implementing CRM in a company and discussing the industry's…Aug 5, 2024Aug 5, 2024
CRM Talks #38 with Julia SkrobekThe founder and Consultant at CleverAct discusses CRM as a philosophical approach, the crucial role of data, and the future, focusing on a…Jul 30, 2024Jul 30, 2024
CRM Talks #37 with Vernesa ĆutukCRM marketing consultant discusses the reasons for implementing CRM, highlights four common mistakes when working with CRM, and explores…Jun 10, 2024Jun 10, 2024
CRM Talks #36 with Antonia KatsakioriThe head of CRM at efood discusses how the definition of CRM has evolved over the years, the two key groups of metrics you should monitor…May 30, 2024May 30, 2024
CRM Talks #34 with Camille FiliolThe CRM Retention and Growth Strategy Consultant discusses how loyalty programs can boost competitiveness, identifies five common mistakes…May 9, 2024May 9, 2024
CRM Talks #33 with Anna MoskalCRM Manager at Wolt explores how businesses can elevate customer experiences using CRM, discusses specific metrics for the Wolt+…Apr 14, 2024Apr 14, 2024
CRM Talks #31 with Anna LevitinEmail and marketing Operations Lead at Powtoon reveals her passion for minimizing manual tasks, highlighting the three essential metrics to…Mar 27, 2024Mar 27, 2024
CRM Talks #32 with Pierre PignaultThe founder and CEO of MailSoar discusses using CRM for project management, the importance of clearly defining CRM expectations from the…Mar 27, 2024Mar 27, 2024
CRM Talks #30 with Nina PollexSenior Director of CRM & Lifecycle Marketing at Paramount+ and Pluto TV Germany shares her insights on the critical role of the LTV metric…Feb 29, 2024Feb 29, 2024