FAILURE: The Secret Success Drug

  1. Failure is a measure of action. To fail, one must attempt, and through action, one must learn. Now the difference between “winners” and “losers” is the application of lessons learned to future actions.
  2. Failure can used as a tremendous motivator…and the beauty of it, we don’t even have to experience it. The mere fear of failure itself can drive us to accomplish things we never thought possible.
  3. “Battle scars are attractive”…this may seem odd to include within a piece on failure and the potential power of using failure as a driver towards success, but let me explain. Today’s business leaders want talent that has been fire-tested, been put through the meat grinder and come out the other side smarter, stronger, and more resilient. The scars of “failure” can be used to your advantage if you just own them!
  4. Speed wins in today’s marketplace. Those that are willing to take risks (which in turn are people more willing to fail) are often the ones that win the biggest prize. This mentality can used within any context, but for the sake of conversation, we will keep it in the framework of business. Innovators chase risk…they don’t avoid it. And with such a mentality, they are able to ideate, engage, and attempt without the burden of “what if”, which equals speed!



#31south | We Are Marketing | Don’t be Afraid to Stare

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