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Whether you’re hustling to hit a year-end quota, hosting distant relatives from across the country, figuring out how to balance Christmas shopping and hitting quota while attending the hottest-must-be-present holiday parties, or chasing after outstanding invoices; it comes as no surprise that this is an incredibly stressful time.

For all of us.

There is the existential stress that comes as the year nears its end. We assess where we are in our lives and determine if we’re achieving our life goals or not. …


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I argue…If you’re not failing, you’re not taking enough chances.

Every Idol, Leader, Influencer, started their journey exactly the same way you did…with a heaping handful of enthusiasm, and no fucking idea of how things were going to turn out.

The difference between Elon Musk, Tom Brady, Steven Spielberg, Jeff Bezos, and the “average Joe” is boiled down to one thing.

How one reacts to failure.

For most, failure is an end point, finality, the start of a crying game. But for those we look up to, these Idols, failure is used as a tool. …


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If you’re not promoting the free flow of ideas as a leader…stop calling yourself one.

Too harsh?

Sorry, not sorry!

Problems occur every day in the workplace and the root of almost any organizational failure can be traced back to poor communication.
This rings true because people are scared to express their opinions in the workplace based on one (or even multiple) of the following…

— — Fear, Apathy, or Selfishness. — —

This says far more about the failure of leadership than anything. If more leaders were promoting the free flow of ideas and opinions, we wouldn’t be having this conversation. But here we are. …


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It’s tempting to believe that artificial intelligence can do just about anything.

Currently, AI and machine learning power self-driving cars, complex adtech audience optimizations and a host of intelligent agents like Alexa, Cortana and Siri. At the same time, leading AI experts, business owners and analysts are cautioning against an overly rosy view of its current capabilities.

Says Atrium co-founder and author Peter Kazanjy: “One of the biggest misunderstandings of AI and ML is the tendency to think of them as robots, bots — things we [fantasized about] growing up — like the robot housekeeper from The Jetsons [Rosie]. We’d assume that automation and AI would give us a robot like her that washes the dishes automatically — in addition to a lot of other tasks. …


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[ik-sper-uh-men-tey-shuh n, -muh n-] noun

  1. the act, process, practice, or an instance of making experiments.

We have embarked upon a time in the business-to-business technology marketplace where an exciting trend of using experimentation to source innovative ideas, diverse connections, and game-changing solutions is critical to disruptive marketing. A phenomenon that has been omnipresent in digital and creative consumer landscapes, this thirst for innovation is now stretching across sectors and industries, moving faster than a Facebook recruiter undercover on the Google campus.

Oh hello sexy software startup, welcome to the brand party.

The echoes of consumer-facing brand giants hangs in the balance of whether well-funded B2B whippersnappers can truly day trade in the currency of attention or steer toward a strategy of safety and security. …


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Hi, hello conference sponsors, you there?

This one’s for you…

And well, let me start with a question to ensure we’re on the same page from the get-go.

For companies who have secured the fiscal endorsements to apportion your Series [insert appropriate letter of the alphabet] toward sponsoring conferences and drop an exorbitant spend dedicated to branded backdrops and rotating logos, do you really believe attendees are walking around in search of your booth number?

I am so fascinated by this approach and can’t fathom that I’m the only one who doesn’t wander around the expo hall looking for the obscure — oftentimes not visible — booth numbers plastered behind the pipe and drape. …

About

31south

#31south | We Are Marketing | Don’t be Afraid to Stare

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