The focus for this year is automation. By leveraging automation, and technology in general, we want to automate the predictable whilst becoming more proactive in our marketing activities. Machine learning, AI and automation is driving our thinking for 2019.
Attribution, as always, is a big topic and in 2019 we’ll be working to test different models and perhaps create our own before the end of the year.
To be truly data driven means being relevant. By making data driven decisions…
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