We sat down with Simon Lomas — Managing Partner & Head of Performance at Tidal Digital in Dubai, to find out what drives their marketing success and hear their thoughts on the future of digital. Here’s what we found out.

2019 is here, what are the three digital marketing trends Tidal Digital is paying attention to this year?

  • AMP (Accelerated Mobile Pages) and PWA (Progressive Web Apps)
  • Omni-channel CRM and automation

What are the main goals for your digital marketing strategy this year? How do you leverage marketing technology to support that?

The focus for this year is automation. By leveraging automation, and technology in general, we want to automate the predictable whilst becoming more proactive in our marketing activities. Machine learning, AI and automation is driving our thinking for 2019.

Attribution, as always, is a big topic and in 2019 we’ll be working to test different models and perhaps create our own before the end of the year.

To be truly data driven means being relevant. By making data driven decisions…


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