Make the Road by Walking

I was listening to a very interesting Keynote given by Peter Sage about understanding. What can I say? I need to get myself a missus.

Sage argues that there are three processes to understanding which, he puts in the context of smoking. I’ll paraphrase this as quickly as I can.

Intellectual Understanding. A smoker knows smoking is bad for them, but they still smoke.

Emotional Understanding. Your reason to quit becomes a must, as a consequence of having a why e.g. Being given a prognosis that if you don’t quit, you’ll snuff it. No pun intended.

However, Sage points out that this doesn’t bring about lasting change.

Cellular Understanding. This is the formulation of an identity. A smoker who quits has a different mindset to a non smoker. They’re no longer influenced by will power.

I agree to an extent. However, I recall coming home from school one evening, having had General Studies where we learnt about the dangers of smoking and being on the brink tears begging my mum to stop smoking.

Do you know she actually stopped? When I say stopped smoking, I meant she stopped in front of me. She admitted to me sometime ago that she used to smoke, but not in front of me but she did stop eventually.

Sage’s theory got me got me thinking about being an entrepreneur which Wikipedia describes as:

“A person who organizes and manages any enterprise, especially a business, usually with considerable initiative and risk.” [3]”[R]ather than working as an employee, [an entrepreneur] runs a small business and assumes all the risk and reward of a given business venture, idea, or good or service offered for sale. The entrepreneur is commonly seen as a business leader and innovator of new ideas and business processes.”

I’ll have some of that.

The formulation of your identity is so crucial. The acquisition of the venue has presented an unforeseen problem for me, but a problem is just a solution from being resolved. After all, isn’t that what entrepreneurs are supposed to do, not quit, find solutions to problems and offer value.

The business plan is coming along nicely, if I do say so myself, if I do say so myself. See what I have done there? However, I’ve learned with the tee shirt experience which I’ve had some further thoughts on, that’s my mistake was to start with a concept and try and work backward to the ‘who is it for’ question. The DJ fraternity, my mates, entrepreneurs? It might have been an idea to identify a set of dreams, attitudes or even fears and devise a corresponding story with a view that engages an audience, make it and then ship it.

Hmmmmmm. I might be on to something there. I’m going for a walk.

Hope Patterson

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