This is great and exactly what we here at Fospha help businesses do. We are the leading Customer Data platform that specialises in data-driven attribution models to help businesses gain a single granular customer view to increase ROI and reduce dropouts.
Sticking with a last-click attribution is incredibly misleading and can hinder your business’s success. It stops you from having a clear view of where your marketing spend is going and whether specific marketing channels and campaigns are actually performing well. With our data-driven attribution models that factor in Markov models, we are able to accurately assign credit to the correct touchpoints across the customer journey instead of simply the last touchpoint. As you can imagine, this provides you with a much clearer view of how your channels and campaigns are performing from Google AdWords keywords to Facebook paid ads.