Sam CarterWas 2018 the Tipping Point for Data-Driven Marketing?In many ways, 2018 has felt like a transition year for the marketing industry. We have witnessed first-hand a shift in attitudes as the…Jan 3, 2019Jan 3, 2019
Sam Carter‘Insurance’ is the 6th Most Expensive Google KeywordIt’s no surprise that Google makes a lot of money.Aug 30, 2017Aug 30, 2017
Sam CarterHow to stop AdWords FailingWe recently came across an article by Disruptive Advertising, in which they carried out an audit of more than 2000 AdWords accounts, in an…Aug 24, 2017Aug 24, 2017
Sam Carter5 Reasons to Use Google AdWordsFor more information on how to optimise your Google AdWords costs, click here, or visit www.fospha.com for more informationAug 24, 2017Aug 24, 2017
Sam Carter5 Reasons to Use Facebook AdsFor more information on how to optimise your paid search and social costs, click here, or visit www.fospha.com for more informationAug 24, 2017Aug 24, 2017
Sam CarterPrice Comparison Websites…Not The Only Route For Insurance MarketingNowadays, it’s impossible to imagine a world without comparison websites.Aug 15, 2017Aug 15, 2017
Sam CarterOnline and Offline Data Sources — Why Should You Connect Them?Many marketers view their online and offline data sources are two separate entities. But you need to connect the two to reveal a wealth of…Aug 15, 2017Aug 15, 2017
Sam CarterIntegrated Data and Artificial Intelligence — The Social Media DreamIn 2016, Ad Week wrote an article predicting the fact that analytics and data will change social media marketing in 2017.Aug 15, 2017Aug 15, 2017
Sam Carter3 Reasons to Focus on Facebook…Facebook has over 1.23 billion daily active users, so how do you narrow this down and target potential prospects?Jul 31, 2017Jul 31, 2017
Sam CarterWhat are AdWords and Facebook Costing the Financial Services Industry?Jul 31, 2017Jul 31, 2017
