A founder can have an amazing product, one they’ve refined and raised capital for but still do not gain any real traction when they launch. Why is that? Well simply, they’ve done their due diligence but forgotten (or failed) to get their target audience excited. Often, in all the formalities…

We’ve all heard stories of overnight success in crowdfunding, where a product like Pebble or Ouya gets millions of dollars in funding, becoming a wildly successful business. Entrepreneurs use crowdfunding for proof of concept, early validation, and even pre-orders. So it’s no surprise that on days when approaching investors goes…

Launching your digital business seems like an all-consuming mix of excitement and nervousness. Sometimes, to our detriment we assume that our potential users share this feeling with us. But the truth is, working tirelessly on your app and uploading it to the app store isn’t enough. People don’t just use…

Embarking your entrepreneurial journey makes one painfully aware of the resources needed to create a successful business. You’ll encounter complications in hiring a team, managing budgets or troubleshooting development issues. …

Why competition is good

Any aspiring entrepreneur looking at the success of big tech companies like Facebook, Instagram or Snapchat is likely to feel intimidated to just compare their own idea with the success of big players. We can agree that the gold rush is over. We won’t see another Facebook, Instagram, Snapchat or…

Through our work, we meet many founders who don’t have a technical background. What they have is an insight into ways in which they could use tech to solve a problem they’ve noticed in a part of their life. There’s Thomas Foster, who after years of working in the hospitality…

Successful tech companies aren’t built on motivation alone, but by testing the viability of the idea behind the business. Just as with any entrepreneur, we know that the excitement of coming up with a brilliant business idea can fuel your motivation for months. …

Concepts that foster change, upend the status quo and give new life to industries, are always discussed and disputed to seemingly no end. …