2020 has been a solemn, transformative year. Pride month takes place in the context of a groundswell up-rising against racism and police brutality and in the continued isolation of COVID-19.
When Pride celebrations got cancelled or moved online due to the pandemic, In-House Int’l designer Carlos Castro, whose story you can read below, realize how infrequently LGBTQ+ families in all their diverse configurations are centered and represented.
The Pride Family portraits are the result of that reflection, a way to celebrate the LGBTQ+ families cultivating belonging, safety, care and love every day of the year.
Because In-House is a creative studio, we reached out to creative LGBTQ+ individuals whose work we follow. They work in different areas of creativity: visual art, poetry, zines, the ballroom scene, typography, journalism, branding and graphic design. …
(or How to Prepare for your Rebrand Conversation)
Whenever I first meet a potential branding client, I come with a warning, not a pitch. I’ll say “branding is an inherently strategic intervention.” Many just nod it along, wanting to move onto the logistics (which we do go into, don’t get us wrong). This is understandable; the term ‘strategy’ has been defanged and smoothed over by everyday use.
In practice, a branding process will mean we’ll poke our head in much further in than just the look and feel. It means leaders will need to answer questions that may reveal inconsistencies and surface problems. A new brand identity won’t make up for misalignment, operational inefficiencies, quality, culture or a deficient product. If your company has areas of misalignment, chances are that a branding process will peel the varnish off, quick. …
This month we feature a guest post by In-House co-founder Lope Gutierrez-Ruiz, in conversation with studio partners Michu Benaim Steiner and Alexander Wright. Conversations have been edited and re-organized for brevity.
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As creative professionals’ careers mature, so do the perspectives of its practitioners. This evolution is not just due to a change of role, or because of the rapid changes in what skills are considered valuable — though these are both part of it. …