This Holiday Season, Make Your Marketing Merry & Personalized [Ad Age] Five Digital Marketing Trends For The 2017 Holiday Season [Forbes] 18 Marketing Trends to Watch in 2018 [Entrepreneur] The Era Of Cookieless Targeting [Adexchanger] The state of digital advertising strategies, in 4 charts [Digiday] With Snapchat’s new redesign, the company is betting that users want intimacy versus popularity [Recode]

Why the IAB New Ad Portfolio is Mobile Advertising’s Dragonglass [IAB] Bloomberg fights display ad commoditization with markets data [Digiday] How To Avoid Wasting Your Entire Digital Budget [Ad Exchanger] Branding and Sales: The Great Balancing Act [Advertising Week] Cheatsheet: Blockchain is coming to programmatic (sorta) [Digiday] DSPs In A Tight Spot As Amazon, Google And In-Housing Make Gains [Ad Exchanger]

By Dave Rosowsky, Director of Operations at Joystick Interactive And the Future of Digital Advertising Depends on it Last month, in a well-read article, WPP took the bold step of proactively discussing the reasons behind the slowdown of global ad-buying. …

By Chris Wilson, CEO of Joystick Interactive Better banners mean better experiences When I tell people I work in digital advertising, the response is often something along the lines of “oh, those pop-up ads?” combined with subtle undertones of annoyance as they remember those ad experiences. I believe this reaction…

By Dave Rosowsky, Director of Operations at Joystick Interactive We’ve seen the success of AMP content pages (2 billion pages covering some 900,000 domains), so it is no wonder that the chatter in the ad world around AMP Ads is increasing. …