Digital marketing continues to change at a breakneck pace as technology advances more every day, and it’s important to keep an eye on where it will go next. …
This Holiday Season, Make Your Marketing Merry & Personalized [Ad Age]
Five Digital Marketing Trends For The 2017 Holiday Season [Forbes]
18 Marketing Trends to Watch in 2018 [Entrepreneur]
The Era Of Cookieless Targeting [Adexchanger]
The state of digital advertising strategies, in 4 charts [Digiday]
Innovid acquires Taykey to provide more data to video advertisers [TechCrunch]
13 Ways Augmented Reality Technology Can Work To Your Advantage [Forbes]
Mobile Has Become the Second-Largest Ad Medium Behind TV [Mobile Marketing]
- Why the IAB New Ad Portfolio is Mobile Advertising’s Dragonglass [IAB]
- Bloomberg fights display ad commoditization with markets data [Digiday]
- How To Avoid Wasting Your Entire Digital Budget [Ad Exchanger]
- Branding and Sales: The Great Balancing Act [Advertising Week]
- Cheatsheet: Blockchain is coming to programmatic (sorta) [Digiday]
- DSPs In A Tight Spot As Amazon, Google And In-Housing Make Gains [Ad Exchanger]
- Google Is Building A New Kind Of Clip Art [Fast CoDesign]
- The Tenuous Future of Ad Tech Middle Men [Ad Age]
- AMP: Two years of user-first webpages [AMP]
- Finding The Right Social Platform For Your Brand [Social Media Week]
By Dave Rosowsky, Director of Operations at Joystick Interactive
And the Future of Digital Advertising Depends on it
Last month, in a well-read article, WPP took the bold step of proactively discussing the reasons behind the slowdown of global ad-buying. …
By Chris Wilson, CEO of Joystick Interactive
Better banners mean better experiences
When I tell people I work in digital advertising, the response is often something along the lines of “oh, those pop-up ads?” combined with subtle undertones of annoyance as they remember those ad experiences.
I believe this reaction…
By Dave Rosowsky, Director of Operations at Joystick Interactive
We’ve seen the success of AMP content pages (2 billion pages covering some 900,000 domains), so it is no wonder that the chatter in the ad world around AMP Ads is increasing. …
