Make Sure Your Consumers Know It’s An #Ad: Tools for More Effective Influencer Marketing

What degree of responsibility do influencers have when promoting a product or service? That’s the legal precedent unfolding in US courts as lawsuits related to the failed Fyre Festival reveal. The case of Fyre not only shows the power of influencers but also indicates the need to discern the line between what is advertising and what is truthful. Here are some tools to ensure you carry out effective influencer marketing.

How marketers are seeking more influencer marketing transparency

How government bodies are getting involved

The tools for performing influencer campaign due diligence

How can we improve the situation?

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