MICROCOPY: AN INTRODUCTIONA great experience is the product of many small, well thought gestures put together.Aug 18, 2020Aug 18, 2020
THE EMOTIONAL AWAKENINGWords serve as a powerful medium for humans to connect, express and invoke emotions within ourselves and amongst others. Emotive writing…Aug 14, 2020Aug 14, 2020
EXPANDING BOUNDARIES THROUGH DESIGNBoundaries are invisible psychological borders created by an individual, to protect oneself from the unknown. These borders are not a…Aug 12, 2020Aug 12, 2020
How we revamped the website for a well-established cloud technology providerRedington is a popular, legacy IT solutions provider, well-known for being the official vendor for Apple in India. They recently launched…Jan 20, 2020Jan 20, 2020
Static vs Dynamic WebsiteIn today’s world where everything is accessible at our fingertips, having a website (a place where all your products/services can be found…Dec 10, 2019Dec 10, 2019
The importance of a shiny boxWe watch businesses rise and fall all the time. If you are someone who keenly follows the startup ecosystem across the world, such…Nov 26, 2019Nov 26, 2019
The Abilene Paradox: a group can embark on a course of action no member wants through a mix of…Via the excellent @sketchplanatorOct 10, 2019Oct 10, 2019
Fascinating eye tracking experiment by Breeze that shows we tend to follow the gaze of others - a…From Webs of Influence by @NathalieNahaiOct 1, 2019Oct 1, 2019