Words serve as a powerful medium for humans to connect, express and invoke emotions within ourselves and amongst others. Emotive writing attempts to form a bond through use of the right words that express feelings. As readers we tend to instantly agree with the content that nurtures our emotions.
The perfect example of content that is able to honor the emotive approach are memes. They are the literal imitation of our emotions. Memes trigger our minds into one of , “I know RIGHT!”, “I TOTALLY get that”, or “YES! So relatable” states, making them the most enjoyed and popular form of content shared on social media.
Nowadays, memes have become an indispensable marketing tool for many Brands. Gucci and Tinder are examples of brands that have managed to turn the marketing tide through the use of memes.
For Businesses, Emotive writing is the most natural way to commit to customers. It reflects the efforts you have taken to understand the perception of customers towards your brand. It does not require any sort of training or specially acquired skills like applying the right formulas of physics to unveil the secrets of The Universe. It is just the ability to reach out and grab the right form of empathy.
Amongst marketeers, writing with an emotional zeal is something like applying the principles of physics, but instead of configuring The Universe, it helps to condition the people. The emotive language is the force applied on customers, the opposing force triggered due to this is, customer loyalty towards the brand.
Airbnb is one brand that knows how to write with emotion. Their slogan “Belong Anywhere” instantly makes you feel safe and comfortable, hence motivating their users’ to avail their services by directly addressing their needs with just two simple but very effective words.
Most brands prefer to be associated with positiveness. “Open Happiness” campaign by Coca-Cola nailed their brand’s tone to be connected to cheer and contentment.
Medical Insurance mostly causes weariness. But if you visit Capsule’s website, you will stop worrying and feel nurtured. Their About Us page feels personalized to every customer. They address the visitors literally ‘With Love’. Their website is an ideal example for emotive content.
While being human is the only qualification required to understand the concept of empathy, the generation of successful and impactful emotive content requires tremendous effort. This is mainly because there is no proven equation that determines the reaction of the people towards the emotive content attempting to make an impact. The task of emotive writing requires a great deal of pondering and research and above all the realization that acquisition of emotional intelligence is not a piece of cake.
Although being emotive is a natural skill, the ability to influence emotions through words is indescribably complex. It is important for writers to first understand what emotive language is. Go through examples of emotive content, take an emotive language quiz (https://www.educationquizzes.com/gcse/english/emotive-language/) to ensure you have caught hold of the concept so you can honestly put forward your emotions.
Use your emotions as the key to understand and connect to the tone of your readers. Your emotional standing plays a key role to help readers bond with the feelings you wish to evoke in them.