How to upload a Snapchat Geofilter

How to upload a Snapchat Geofilter

Yeah we know, Snapchat Geofilters, they’re so last month (or the month before that), but in the UK we’re still seeing Snapchat entire new excited hands each week. So if you’re looking to upload a Geofilter, here’s how.

Follow this simple step by step process and you’ll be making the most of your custom Geofilter in no time. To be fair, Snapchat have made it into an easy to follow 1,2,3,4 process but if you’re ensure, here goes:

Step 1-Upload Asset

Step 1 is simply uploading your new custom geofilter to Snapchat. Once you have received your .png file from us save it to your desktop or in your chosen file. Click on ‘Choose File’ and select your Geofilter.

Step 2 — Choose Dates

Step 2 is where you decide what dates and times you’d like your Snapchat Geofilter to be active. Take note that you can only choose times on the hour, so if you have an event running from 5:45pm to 8:45pm you’ll need to choose 5pm — 9pm (our initial tests indicate this makes little difference to the price).

If you have a 2 day or week long event etc then select the start date and end date as well as the times.

Step 3 — Choose Area

Step 3 is where you determine the area/location you want your Snapchat Geofilter to be active. In tech speak they call it the ‘Geofence’. To start simply click ‘Draw Fence’ and click the Google map to start drawing a shape around your chosen location. In our example we’ve geofenced the local shopping mall.

When you’ve drawn your geofence, you’ll get size of area (in sq ft) and cost in the top left hand side of your screen. If you want to adjust the geofence hit ‘Reset Fence’ and create a new geofence.

Once you’re happy with the size and cost click ‘Next’ to move to the Checkout stage.

Step 4 — Checkout

The final step is of course, paying. Snapchat will ask for payment details in the form or a credit card. Along with this, you’ll see an Order Details section where you can review your dates, times and location before paying.

As you can see, our Snapchat Geofilter was set up to run for one day (a busy Saturday in the shopping mall) and would cost us £X. Quite a bargain when you consider how many of our target audience would be in the mall that day.

At this stage, Snapchat will ask you to indicate whether you’re submitting a Personal On-Demand Geofilter or a Business On-Demand Geofilter. Geofilters submitted in the personal category cannot include any branding, business marks, business names, or logos and they can’t promote a business or brand. Our filter is, of course, a Business On-Demand Geofilter.

Step 5 — Sit Back & Wait

Snapchat state that they will ‘be in touch by the next business day’. We’d imagine timescales will vary slightly depending upon time of day and volume of submissions, so we would certainly advise trying to allow at least a few working days before you want your geofilter to be active.

Once you’ve paid, you will receive a ‘Payment Charged’ email, an ‘Under Review email and a ‘Geofilter Approved’ email. On the day of your event you will also receive Snapchat emails stating the geofilter is live and that the geofilter has completed its run.

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