Winning customers is a short-term game for businesses. The real challenge is to retain customers for a longer-term — and make them the voice for your brand. Quality products are no longer the sole factor that contribute to high customer satisfaction. …

If you are reading this blog, there are 99% chances you already know ‘why?’ you need to make PRO VIDEOS! The stats of 2019 are all over the internet: 78% of people watch online videos every week, and 55% view online videos every day. (Hubspot) YouTube is the second most…

You buy a product. — let’s assume it’s a pen? You expect the pen to glide smoothly over paper when you write and have enough ink to last you for days. That’s the experience you expect to have from the brand and its pen. …

Today, marketing has to be conversational if it has to be effective. You can’t just spit branded content to over people and expect them to respond to it with open arms. …

10 years ago, people would spend 5 minutes listening to their modem beep just to access Facebook on their old school desktop. Now, with a single click, the same people have access to any information they need in just 0.95 seconds. They click the back button on your website if…

If today’s social media platforms were a family, LinkedIn is the attention-starved middle child waiting for its long due validation. While marketers consistently praise social networks like Instagram, and audiences flock towards the “cooler” platforms like Snapchat, LinkedIn doesn’t seem to get the attention it deserves. However, it’s time you…

Fast track Business Growth is every Entrepreneur’s Dream. However, it’s really tough to come up with ideas that propel our growth and present us with new business opportunities. Add to it, a shoestring budget, limited time and our palms get sweaty. Are you also stuck for ideas on how to…

As of all good things in life — “Every great thing starts with a small idea”, and so did Sycabe. It was in the month of February if I am not wrong when our team discussed how the world is going gaga over the boon that digital marketing and technological…

Humans are strange beings. They say one thing and do the other. Why? Well in most cases, our subconscious mind makes decisions far before we are even consciously aware of the situation. On all the other occasions you are just too confused! :) This brings us to the question —…