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How much content are you exposed to everyday?

It’s a hard question to answer, right?

Let’s take an example of Google. We use Google on a daily basis.

When you enter a question into the search bar, those links that appear in your search results are content.

Whether you know it or not, you consume content on a daily basis.

The most important asset of your business is content. Not only business, it’s for anything you want to convey.

Content is everywhere!!

To create compelling content; seems elusive, isn’t it?

Content does not necessarily be done with the purpose of your brand, your products, or your services. …


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Winning customers is a short-term game for businesses. The real challenge is to retain customers for a longer-term — and make them the voice for your brand.

Quality products are no longer the sole factor that contribute to high customer satisfaction. In 2020, User experience is the real differentiator that helps the customer choose your product no matter the price.

As a business, you spend quite a bit of your money and time marketing in the hopes of landing a single sales transaction. …


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If you are reading this blog, there are 99% chances you already know ‘why?’ you need to make PRO VIDEOS! The stats of 2019 are all over the internet:

  • 78% of people watch online videos every week, and 55% view online videos every day. (Hubspot)
  • YouTube is the second most popular website after Google. (Alexa)
    59% of executives say they would rather watch a video than reading text. (Wordstream)
  • 72% of customers would rather learn about a product or service by way of video. (HubSpot)
  • By 2020 there will be close to 1 million minutes of video crossing the internet per second. …

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You buy a product. — let’s assume it’s a pen?
You expect the pen to glide smoothly over paper when you write and have enough ink to last you for days. That’s the experience you expect to have from the brand and its pen. If the pen stops again and again while you write or the ink fades too soon, it’s not good user experience, right?

So, what is User Experience exactly?

User experience or UX as we designers like to call it, is how a person feels — physically, mentally and emotionally while interacting with any of your brand’s multiple touchpoints. This might include websites, phone apps, desktop software, product or any form of interaction that makes up your user’s perceptions of the whole brand. …


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Today, marketing has to be conversational if it has to be effective. You can’t just spit branded content to over people and expect them to respond to it with open arms. With ad blockers and “Not interested in this Post,” consumers now know how to avoid and dodge unwanted brand interruption, making all your traditional strategies fall-flat.

The current scene demands marketing to be more personal. People are increasingly making decisions based on the values, ethics, and backstory of your brand. You no longer can push out content randomly and assume leads to flow in. …


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10 years ago, people would spend 5 minutes listening to their modem beep just to access Facebook on their old school desktop. Now, with a single click, the same people have access to any information they need in just 0.95 seconds. They click the back button on your website if it takes longer than 3 seconds to load. They’ll buy from someone else if you don’t follow them right, around the internet with some constantly engaging, hyper-personalized experience on the right touchpoints.

Consumer Behaviour, Demands and Expectations have indelibly changed, and so has Marketing. …


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If today’s social media platforms were a family, LinkedIn is the attention-starved middle child waiting for its long due validation.

While marketers consistently praise social networks like Instagram, and audiences flock towards the “cooler” platforms like Snapchat, LinkedIn doesn’t seem to get the attention it deserves.

However, it’s time you rethink the way you use LinkedIn. And first things first, let’s take a step back to evaluate how LinkedIn is a goldmine of leads.

We all are already familiar with LinkedIn being the world’s largest database of business professionals. Break the numbers down and the opportunities become clearer.


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Fast track Business Growth is every Entrepreneur’s Dream. However, it’s really tough to come up with ideas that propel our growth and present us with new business opportunities. Add to it, a shoestring budget, limited time and our palms get sweaty.

Are you also stuck for ideas on how to grow fast?

Growth hacking is the use of innovative techniques to significantly increase traffic, conversion rate and user base with minimum expenditure.

The result is substantial growth!

Just like ‘Life Hacks’, Growth Hacks are minute creative changes you make in your business to result in big positive changes.

Ditching the more traditional ways, growth hackers lookout for clever, cost-efficient, and actionable methods to scale up your business quickly. …


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As of all good things in life — “Every great thing starts with a small idea”, and so did Sycabe.

It was in the month of February if I am not wrong when our team discussed how the world is going gaga over the boon that digital marketing and technological advancements are.

BUT!

Do we actually know much about the details of it?

Are we utilising its full potential?

And most importantly, Is the information on the internet enough?

There is no question how Marketing, Sales, Lead Generation and Business Growth have undergone a paradigm shift in this digital age. The tools and strategies have moved ahead leaps and bounds in terms of catering to the needs of consumers and business owners. …


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Humans are strange beings. They say one thing and do the other.

Why?

Well in most cases, our subconscious mind makes decisions far before we are even consciously aware of the situation. On all the other occasions you are just too confused! :)

This brings us to the question — what is the subconscious?

Sigmund Freud, the famed yet sometimes questionable neurologist stated that a human brain is like an iceberg, split into 3 distinct sections — Conscious, PreConscious and Subconscious.

The top visible tip of the iceberg is our conscious mind. Decisions that our conscious mind takes are a result of logic or willpower. …

About

Sycabe

A community initiative of meetups for knowledge sharing in the digital and tech space.

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