TUYA — THE STORY BEHIND

TUYA is YOUR daily source of GOOD!

4 min readMay 10, 2018

As a Nicaraguan based for-profit start-up, we are supporting local entrepreneurs in creating sustainable businesses, while providing you with natural fuels for energy. Local farmers in rural Nicaragua grow natural superfoods since decades and TUYA makes them accessible to a broader conscious health community.

At TUYA we believe in creating a better tomorrow where we find balance in give & take.

Moringa — Green Wonder Leaves from Nicaragua

With every buy of a TUYA product you improve people’s life in rural communities and do something good for your well-being.

The TUYA Collective

We are a collective of creative young professionals who seek their satisfaction in living a balanced active life by consciously taking care of our body & mind. We love to live amongst other culture, have a strong passion for sustainable modern business concepts and believe in empowering individuals through education.

We want to spread good energy and make the world a more positive place

How it all started?

Sophie’s search for living a balanced life brought her to Nicaragua in 2016, one of the poorest countries in the western hemisphere and it truly helped gain a new perspective.

„I learned so much from the people and got inspired by them living a simple and very nature-bound life.“ — Sophie, TUYA Founder

With a background in the creative business and consumer goods industry, she sought a viable opportunity to fuse her passion and knowledge and give something back to the country and it’s people.

Over time, this drive to be part of a positive growth became stronger.

“I wanted to drive a new entrepreneurship-culture in this country that empowers people to build up a sustainable income stream.“
– Sophie Leitner

Together with Anna and Stefanie two creatives and soulmates from Austria the idea of TUYA was born and shaped. We developed a business model that perpetuates a “giving and taking” approach crossing boundaries and cultures to foster a future of sustainable economy and natural products.

WHAT’S IN FOR YOU?

YOUR daily source of good energy.

We bet you have heard of Karma. We have too.

That’s why with every purchase of a TUYA product you improve a family’s life in a rural comm-unity. Our products will not just influence local farmers positively, but will also improve your well-being.

In this fast-paced life we are often abundante of natural quality products but lack sources of authentic energy. We believe in keeping food close to the earth and fuel our bodies with high nutritional products.

TUYA is packed with energy.

The GOOD energy. For YOU.

What’s in it for the farmers?

Every buy makes a difference in a farmer’s life. Towards a better future.

We work closely with small-scale farmers and provide them a sustainable income stream and business education. This all leads to a foundation of a better future for their families and communities by giving them financial stability. We buy their products for fairprices and boost the initial stage of their business through micro loans.

We are learning everyday from them and they learn from us. It’s all about creating a karmic collective.

Because together we can make a difference.