5 Easy Tips for Leading in Local Search for 2017
SEO strategies are changing over times; in previous those rules or methods were considered as best practices of SEO at present most of them are not so helpful for achieving good ranks. So you have to adopt the new tactics for surviving in this competitive era. Same thing is applicable for local SEO too. If you are doing business in your locality and targeting only local audiences then local SEO is a crucial factor for your success. You have to implement fruitful Local SEO tactics not only for getting good ranking, but also overcoming your competitors.
Now let us see, what are effective techniques which can give your business a boost in local search?
1. Title & Meta Description:
Writing a proper title and meta description is a mastery of SEO world, as the title and descriptions summarize your entire webpage. Google accepts the length of title tag in between 50 to 60 and description in between 160 to 200 characters. You should be careful about length as if your title or description exceeds required characters then some portions will be truncated by Google; which looks really unprofessional. For local business you can put your business city or locality name in your title tag, just for example ‘Top Mobile App Development Company in Toronto’. Then there is a chance for getting better rank in local search.
2. Local Directories and Classified ads:
As most viewers conduct local searches over search engine, so it is important to enlist your business properly in top ranked local business directories, just like Yelp, Hotfrog, Xing, Yellowpages, Crunchbase etc. If you add your business with correct information in these mentioned directories; it can be a successful step for local SEO. Besides that classified posting with proper NAP (your business’s name, address and phone number) is very useful strategy; which make your business more popular to your targeted local customers. Local people will contact with you for consuming your services; it is a positive and important indicator for business lead generation.
3. Google My Business:
The name ‘Google’ is a pillar of entire SEO world. In maximum cases SEO Experts of Top Ranked Company follows those SEO tactics which are recommended by Google. So listing your own business in Google, My Business Directory is how much effective for your local business should not be explained. For claiming your business check Google my business page and enter proper information.
4. Online Reviews:
Now days most people believe in online reviews and maximum number of internet searchers will place a review if they are asked. Reviews from your business’s Facebook page and Google My Business are very important. In this social media era from youth to old, everyone is following Facebook. If they see any positive reviews of your business then they might have a positive impact on your business, they might be interested for your product or service positively. On the other hand, receiving reviews from Google My business as it is displayed in Search engine Result Page. Google also notes that “high-quality, positive reviews from your customers will improve your business’s visibility,” this means that reviews may be an influencing factor for getting rankings.
5. Structured Data:
Google always prefer you for using structured data markup as it more accurately makes understand crawlers regarding your website content. Besides Google structured data can attract viewers also as it always presents additional information about your business. So by implementing structured data markup you may have more customers for your local business.