Mobile Ecommerce — Is It the Future?
Unless you are living under a rock, you would probably know what a phenomenon the mobile internet had become. Numerous studies have shown that the number of mobile internet users has been growing at a staggering pace and it is showing no signs of slowing down. It is also observed that the people, who have access to desktop computers, prefer to use their mobile phone even if they are sitting in their home. Now, people around are always talking about designing a website for mobile audience and how that would benefit the website. But does that apply to ecommerce sites as well? Today, we have a large number of online stores who have gone mobile. But does that mean that mobile ecommerce is the future? That’s what we here to find out.
Mobile sales are growing at a staggering rate
Let us begin by taking a look at the growth rate of mobile ecommerce. The current mobile ecommerce is huge and it is growing at a staggering rate.
In 2009, ecommerce giant Amazon made sales worth over $1 billion to mobile device users! Amazed? But wait there’s more! In 2012, they sold merchandise worth around $5 billion to mobile device users. So, that’s 5 times the growth in just 3 years! And it’s just for one company!
In the year 2015, mobile sales accounted for around 17% of all retail sales in the United States. The numbers are expected to increase in 2106 and it is expected to sustain the momentum in the near future as well.
30% of Users Reject Sites that aren’t mobile friendly
As said before, the numbers of mobile users are growing at a staggering rate. Therefore, it can be easily guessed that a large number of users who would be visiting your site are using their mobile devices to access to website. Now, if they find that your website is not mobile friendly, then they would leave your website not only to return to your website. According to studies 30% of the people who visit a non-mobile friendly website abandon the website and never return to the website. For an ecommerce website this means a loss of prospective business.
Non Responsive Websites get Lower Rank on Google
If you are a small, local business selling your stuff online, then you might want to get a higher rank in Google so that more of your prospective customers get attracted to your website. However, if your website is not mobile friendly, then Google might not rank your website at a higher position. This is because mobile friendliness is a major ranking factor. This means that if your website doesn’t score high on the mobile friendliness front, then you can’t expect to get a higher rank.
What you should do?
I think it is safe to state that mobile ecommerce really is the future! If you want to jump into the ecommerce sector, then you must make your one store mobile friendly.
If your website is not mobile friendly, then you need to get in touch with a professional website design company that excels in responsive website design. If you want to get the best services at the best prices, then you need to take the help of the Top Web Design Company in India as they offer cutting edge solutions at incredibly affordable price.
So, get in touch with the top Web Design Company in India and make your online business ready for the future!