Does Your Marketing Message Drive Action?
Yes this is a really competitive world for marketers. When we say competitive it means every player as create or find its own position with a target oriented message to bring out a profitable action. We are all surrounded by ‘marketer rush’ where to go and gets confused what to do. Marketing message is quiet important. Action is the biggest trigger to any marketing message. If their no reciprocation to any marketing message then it is evident there is no use for such message.
It is not just the delivery of message but the message itself helps a marketer to stand out of crowd. Marketing is all about earning loyalties and increasing business.
In specific piece ‘Market Like You Mean It’ the renowned marketing expert Al Lautenslager tries to attract and engage the customers then slowly create brand loyalty from them and then sell your product.
Also the marketer should follow proper strategy to bang your target market at right point. The marketer needs to access whether the message is serving purpose to the target audience or not. If not then corrective steps should be taken up to make venture fruitful and profitable.

Through these few pointers, marketer will definitely get help to send action driven messages-
Focus on target market. Hit your target market in a very interesting and engaging manner. Do not waste your resources through inefficient ways. Don’t let them land up in Junk mail. Just determine the market first and then give them something interesting and valuable. Value time and resources and just concentrate on the required audience. For example if somebody is not interested in reading books then there is no fun sending discount deals etc to them. Marketer should identify and then expose required audience to the message.
Aim for solutions. Everybody is looking for solution to some or the other problem. Those products and services high demand gets noticed early. Try to give your target market something extra or more. Offer your customers in a way that signifies that your product or service will solve their problem easily and quickly. This will help marketer to build confidence and popularity and thus gain clientage.
3. Value their choice. In today’s time we are flooded with ample of options. Be it a normal soap or a luxury handbag it very difficult to choose from such a big platter. According to a research it has been found out that only 3 percent of the shoppers actually purchase goods when 24 different varieties are given to them. So, it better for marketers to provide limited and preferable choice to their customers. With the increase in number of option there is increase in confusion hence may affect the buying action. The sales could be increased by giving limited and good options.
4. Try to have a clear message. Though graphics can get lot of attention, but it might not turn out to be suitable for every kind of customer. According to an advertising guru David Ogilvy once said, “I do not regard advertising as an entertainment or an art form but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it creative. I want you to find it so interesting that you buy the product.” So, best is to provide with very clear and to the point message. Stories or useless talks would bore them and hence affect sales action.
5. Create a marketing hook. Another chance to enhance sales is creating marketing hook. Through the marketer could easily pick some, information plus the incentive with additional contact. Some examples are stated below-
- Call us today for a free pension calculator.
- Download a free easy –to-do things eBook that uses our products.
- Stop by today for a free candy for your kid.
These hooks are definitely offering something extra then usual service. This is one big strategy to involve and indulge customer.
6. Try to Answer directly. With any query coming up it is suitable to answer directly. There is no need to indulge in useless stories or beat around the bushes. Just understand the importance and answer the query very directly. This will help to build customer’s confidence and reputation of the marketer.
You can contact the digimantra labs team easily anytime. For more information on this, visit www.digimantralabs.com for India. It can sure get your products sell in the right market.