by David Page, Digital Marketing Consultant at Elfsight — developer of customizable & coding-free website widgets

Photo by Tom Ritson on Unsplash

In digital marketing, it’s equally important to keep track of what’s going on in your niche and monitor what your visitors and customers are saying about your brand. These approaches are known as social media monitoring and social media listening. Together they constitute an integral part of your marketing and communication strategy allowing you to meet the needs of your target audience.

Social media monitoring and social media listening are often used interchangeably but they are not the same. So what’s the difference?

Social Media Monitoring vs Listening

Before…

by David Page, Digital Marketing Consultant at Elfsight — developer of customizable & coding-free website widgets

Photo by Carlos Muza on Unsplash

Appeared in 2005, Google Analytics is one of the most essential marketing tools today. It’s no wonder as GA holds its leading positions as the most powerful performance tracking tools in digital marketing. Whether you do blogging, launch ads or A/B testing, optimize for SEO, you need advanced tracking opportunities and a proper tracking tool. Google Analytics along with UTM parameters are the solutions.

“You can’t define what you can’t measure. What can’t be measured, can’t be improved. What doesn’t improve, always degrades”. …

by David Page, Digital Marketing Consultant at Elfsight — developer of customizable & coding-free website widgets

Photo by Headway on Unsplash

All things web are rapidly evolving. Every now and then, new trends, techniques, approaches in web design, social media & digital marketing appear. There’s that one trend that nobody talks about yet but that is steadily growing in power. It’s Instagram Feed embedded into your website.

Read on and learn why Instagram promotion is beneficial for your business, what content to provide, why and how to add Instagram Feed to your website.

Why Promote Business on Instagram?

Social Media presence is important for bloggers, personal brands, b2b & b2c…

by David Page, Digital Marketing Consultant at Elfsight — developer of customizable & coding-free website widgets

Photo by David Lezcano on Unsplash

Brand awareness and recognition are a major goal of marketing. To improve sales cycles and cash flow performance, get more loyal customers, your brand should have a solid and trusted name.

“Brand awareness” and “brand recognition” are terms that are often used interchangeably but they are not the same. Let’s find out the difference.

What is Brand Awareness?

How familiar your target audience with your brand? How well do they recognize it? This is brand awareness. …

by David Page, Digital Marketing Consultant at Elfsight — developer of customizable & coding-free website widgets

Photo by Fabian Grohs on Unsplash

Nowadays, every blogger or brand has a personal blog or website. It’s important to have one to communicate with your target audience. Although there are lots of website building solutions on the market, they are still not perfect. To build exactly the website that you want to have, you need more than drag-and-drop software. At least, you should have a basic understanding of coding.

The coding basics include HTML & CSS. These two are pretty easy to learn, especially for native English speakers. …

by David Page, Digital Marketing Consultant at Elfsight — developer of customizable & coding-free website widgets

Nowadays, website building doesn’t require special training. There are countless CMSs and website builders with an intuitive interface that allow you to easily create a website. Today, WordPress is a leading CMS and there are many reasons for that.

According to W3Techs, WordPress powers 33% of all websites on the Internet. WordPress.com is free and comes with thousands of website designs and extensions. It is extremely flexible and works with almost every third-party tool and service available to website owners.

If you thought of…

by David Page, Digital Marketing Consultant at Elfsight — developer of customizable & coding-free website widgets

Digital Marketing skills are essential for everyone working online. Whether you are a blogger, a website owner, a personal brand, you need to stay up-to-date with digital promotion strategies. Blogs, courses, books, and other learning resources are great sources of inspiration and personal development.

In this article, I’ve compiled a list of the most prominent digital marketing blogs worth subscribing. Each item is supplied with links to the articles worth a read. The list is arranged in no particular order. Please, enjoy!

Top 11 Digital Marketing Blogs to Follow

The Moz Blog

One of…

Search engines are what stands between your online business and your customers. That’s why it’s essential that you follow their rules to appear higher in the search engine result pages (SERPs), gain more visibility, attract new audiences and convert them into customers. Otherwise, if your online presence is poor, you are unlikely to survive long.

Search Engine Optimization is a technique that helps you achieve better ranking for your website, blog, brand, product or service in organic search results. As of 2019, SEO is a powerful approach that is definitely worth investing time and money.

by David Page, Digital Marketing Consultant at Elfsight — developer of customizable & coding-free website widgets

Without a doubt, the Internet is the primary promotional channel nowadays. The number of its users is impressive and still growing. For companies, online marketing and advertising are the best opportunities to increase brand awareness, connect with their customers and get more audience. For those looking to switch their career to something more exciting, well-paid and in high demand, consider learning online marketing.

When studying online marketing, pay attention to the following topics and skills:

Reputation management refers to influencing and controlling a business’s or a brand’s reputation. Originally a PR term, the growth of the Internet and social media have made search results an essential part of any business’s reputation.

“25% company’s market value is directly related to its reputation” — The World Economic Forum

Search Engine Reputation Management is a part of Online Management Reputation.

What is Online Reputation Management?

First of all, online reputation is what your customers and employees see when they google your company’s name. What do they get? What are their impressions? Are they willing to cooperate with your company after that?

Official social…

David Page

I help online businesses maximize their profits by improving their websites. In this blog, I share the best practices with you 🔥

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