Beacon Technology Defining New Trends in 2015
Beacon technology is setting up new trends in mobile apps development by providing opportunity for cutting edge innovation in retail market. Being a location based service this technology basically uses low power Bluetooth for small range communication to those particular users near beacon terminals. Beacon is much preferred over Bluetooth & Wi-Fi because it consumes very less power and don’t overload the Smartphone batteries. The primary sectors that can get advantage of this technology to share relevant information, promotions and advertising may include airports, retail businesses, transport logistics, hotels, cultural events, exhibitions. Beacon technology adoption will see a boost in 2015 and accordingly app developers will have to focus this technology based apps to provide retail information to end users in a smart way.