Responsive design aims to make website viewing easier by displaying websites on different devices in forms that are easy to read and navigate. This avoids the user from having to resize, pan or scroll through the webpage to read the website’s content. Essentially the website is easily viewable and usable on desktop computers, tablets and smartphones. When creating a responsive website design, designers do not need to design multiple website formats that have been rearranged for different devices.
Websites created using responsive design are designed to display different content as the browser is expanded or reduced to predetermined sizes.
The quality of images and videos are also downloaded differently depending on the internet connection that the device is connected to. For example, a video being watched on a slow internet connection, will display the lower resolution video that has been uploaded, rather than the high resolution version of the video that has been uploaded. This ensures the user views a video that will download much quicker than the larger, high quality version causing the viewer to endure the ‘’buffering screen’’ (loading screen).