How to Create an Effective Website for Your Small Business?

webmoghuls
Aug 31, 2018 · 5 min read

Not having any website means that you are losing out on the potential customers. The basic excuse of the websites being very complex or very expensive to create is not valid anymore. Bluehost endows you with a domain, business email and professional wordpress site for $2.95 per month.

Follow 5 simple steps to make your small business website running in no time:

Step 1: Select and then register your small business site’s domain name:

The first step that you must do is to decide which name you will give to your site for instance www.mybusiness.com. Firstly you are required to keep a check and view if the name of your business is available to you. To exactly figure this out, you must enter this in the domain search tool that is powered by the bluehost. If you straight away go into the registration page, then this means that you can select this name. But if you figure out a message that this domain is unavailable for the purpose of registration, then you must adjust the name of your business.

If .com version of the name of the business is made available to you, then you must consider using this for your site. Otherwise, try distinct phrases before you set for the alternate suffix like .info or .net or .co.in. The consumers generally utilise .com whenever they enter any website address. Therefore, even if you are promoting .net, you must avoid it as you might lose out the customers who prefer typing .com.

General tips for figuring out your business website domains:

If the name of your business is taken, then listed below are few of the tips that you must keep in your mind as you conduct the search for an alternate name:

ü The name of the domain is essential for few of the search engines like Bing, Yahoo and Google. Consider using the words which the people are likely to utilise when they search for the business.

ü Domain names must be simple and easy to remember and pronounce. You must keep your name short and avoid using dashes or punctuations. As a rule of thumb, you must make sure that it must be as simple as for the other people who can find the domain easily just by hearing it loud.

ü You must use the location to figure out a unique URL. If other options are taken into consideration, then adding your name of the city and area is essential. For instance, a business called the Smith and Plumbers based in New York can try and use www.smith&plumbersnewyork.com . This can help your website to appear in the search results since the customers might enter the name of the city when searching for this service.

Step 2: Select the platform and host that are just right for you:

Once you have selected the domain, the next thing you must do is to decide where must you host your particular website. A host is a service that stores the site and then transmits it to the visitors. The best host platforms are Weebly and Bluehost.

Bluehost is a versatile hosting option and this web host delivers good value. You can also register the domain, host your site and then get the business mail id for $2.95 per month.

While weebly is user friendly, offering personalised customer support. This also makes it a better option for a less tech savvy person who only requires simple information related website. However, the price tag is high that is $12 per month and does not involve email id or domain.

Step 3: Outline your site content:

Now that you have an idea of which platform you must opt for, it is time to take the decision what your website must say. Figuring out what to say on the website can be tough, and this is probably one reason why the businessman puts off the option of creating it.

The amazing news is that you do not require saying much in the website. The business websites does wonders when they are kept simple as it features minimum text and single options like contact us page or submission form page.

A business website follows a particular standard format, utilising four essential pages.

Homepage: On homepage, you must involve the business’s name, where you are located and simplified pitch like few lines about the business and why the customers must opt for you.

Product & services: A page with specific details regarding products you are selling or providing. You must use five sentences each on describing every product and their pricing.

About us: Give the background of your company and then list briefly the organisational memberships. Also, involve the customer testimonials which assist in making the company look credible and trustworthy.

Contact us: Your email address, address, phone number and the number of hours that you are open for the business and links to social media accounts like Facebook and Twitter must all appear on the page. You must also embed your Google map of the location and include in distinct ways of getting in there like the train, car or subway if applicable.

Step 4: You must decide on the logo:

The font, colors and style of the logo will affect the website design. This is due to the reason that you want a consistent theme between the web pages and the logo.

In case if you already have a logo that you are utilising for the offline purpose, then that is perfect. You must figure out a digital file or must create high resolution scan for utilising on the website. If you do not have a logo or wish of upgrading the existing design or logo, then listed below are three key ideas of doing the same:

Try and do it on your own: There are specific numbers of logo design softwares that enable you to create a logo on your own. Tailor Brand is good logo design software among that lot that you might consider. Once you have created your logo, you can then subscribe or gain access to the branding tool involving seasonal logos, branding landing pages, branded social media posts and many more.

Use 99Designs.com: This platform runs great contests for multiple designers to do a logo and various other design businesses. This is indeed a great option because you visualise many distinct skilful and creative designs. The price of 99designs range between $299 and $799 on basis of the designers.

Use Fiverr.com: Fiverr.com is a website that well matches you with types of service providers who are willing to conduct the projects, involving logos just at $5.

Step 5: Design your own website:

Now you have all the information for your business ready, it is time to merge together into a website. As you know that it takes around three seconds to decide whether you must stay or leave the website. Therefore, it is necessary to make your first impression of the website good. Listed below are few tips you must make sure while designing your website to keep the audience engaged:

· You must have clear navigation

· You must use call to action buttons

· The loading time of the website must be quick

· Keep your website simple

Webmoghuls is a Web Design, WordPress Website Development, WordPress Website Design, Web Development, Digital Strategy, and Web Design Company. We currently service clients in India, USA, UK, Australia, and Europe.

webmoghuls

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Webmoghuls is a Web Design Company. We are mainly in Web Design, WordPress Website Design & Development, Web Development, SEO & Social Media Marketing.

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