Tracking User’s Actions: The Newest Trend in App Analytics

By Bhuvan Khanna @bhuvan_khanna

We all know analytics are vital. But what about analytics on your app?

One of the biggest trends in mobile app analytics around users actions; allow me to explain.

Location has been the poster child of mobile based marketing solutions for a while, but that is so 2010. What is more exciting is the trend of gathering relevant data around users behaviors.

With these insights into our user’s behavior we can do scheduled personalized pushes

App developers can reduce the distance between an “intent to act” and “taking an action” by combining data collected from conventional usage based analytics, demographic data, user personas and feedback gathered by one click surveys.

With these insights into our user’s behavior we can do scheduled personalized pushes, and can reach out to them at the right time and be more effective in the targeting and segmentation of the actions we want them to perform and when.

Read more about this and other ideas on whats next in mobile analytics in Uninstall.io’s article about mobile analytic trends.

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