Is Your Ecommerce Payment Process Runs Smoothly?
Ease of Payment Process
Ecommerce Website Checkout Experience
Your website might be marked for beautiful design and the search results produce it at higher ranks but, how is its checkout experience? If the checkout experience of your site frustrates the customers, no time they will take in abandoning the shopping cart and turning out to your competitors.
For e-commerce sites, a simple and easy payment process is very essential to have.
Or, if you want to have a highly catchy eCommerce website design for your business, none of the other website design companies will be good enough than SFWPExperts because the kind of technology we deploy in your project, ideas we drive into it, user experience we insert into it is completely out of the world.
Boost your sales by making an improvement in your payment process and we recommend laying your eyes on the matter discussed ahead:
Expanding the Payment Options
PayPal is the preferred mode of payment acceptance for many e-commerce sites. Just because it’s easy to set up and many customers have accounts in it are the reasons for the popularity of PayPal.
Providing only PayPal as the payment option to your customers isn’t a good idea either. Customers look for the freedom for paying the amount through their preferred payment method. Milo conducted a study that states, more than half of the respondents said they would more likely purchase a product from the site if their payment methods have many options.
Transforming The Registering Process
A step might be resisting your sales to boost if your site asks users to create a valid account before moving to the purchase process.
In 2012, Smashing Magazine has conducted a study on how easily usable is the eCommerce websites. That one thing came to the notice of writer was only 24% of the top-grossing eCommerce sites make shoppers create their accounts. One of the strongest reasons why customers abandon the shopping carts is the need to create an account since it requires a little more time and effort of the shoppers while the purchase process is yet to complete.
In the same year itself, a study about shopping cart was performed by the Baymard Institute. Many ones who were the participants in that study had a complaint that seemingly unnecessary information was asked by the eCommerce websites. These websites didn’t have a clear answer to why customers had to enter their phone number or other such information. That in some of the cases got to be the reason for shopping cart abandoning by consumers.
As a way for the account creation, consider asking customers their email address than forcing them for the registration. Seeing it as a fast and simple process, your customers will say the words of appreciation for your website’s checkout process. Even if you want to have particular information about your customer, assume that is phone number, explain to them why you need that supported with a proper reason. For instance, you can say that’s needed when you have to call the customers regarding any problem that occurred with their order in the future.
Secure Your Site for Unethical Hacks
Although hundreds and hundreds and thousands of people buy products online or the services every day, still such people are under the sun feeling wary about providing their payment information on the Internet. What are they afraid of? Hacks or data breaches.
A survey by eConsultancy and TolunaQuick found that 58% of shoppers abandoned their shopping cart just being concerned about payment security. So, is there any way that reassures consumers about the safety of their payment information? An SSL certificate is proof that the data is encrypted whereas complying with the PCI standards makes sure that you are taking actions to protect the personal details of the shoppers, ultimately providing them peace of mind.
To complete the customer’s purchase, a shopping cart is the last hurdle that they must overcome to be satisfied with the buying journey over your site. Shoppers are more likely to give up when the checkout experience becomes the reason for their frustration or perplexity. As a result, you go through the revenue loss so, if you want to get higher profits, improve the payment process of your eCommerce site.
Anyway, the best web design Los Angeles company keeps with it the wider choice for payment process which you can pick to have for your online business. Our services are priced at a very reasonable rate and you have to be never worried about the ROI of your project since we will enable it to deliver at the end of the day.
