To create a great mobile friendly website, you need to start with the mindset that most of your users are going to be accessing your site on mobile — because the evidence shows that they are. So, while you don’t want to neglect the experience of desktop users, it makes…

You want to sell things online. Your customers want to buy things online. So what’s the problem? All too often, the problem is your ecommerce website. For every great example of an ecommerce website that works brilliantly for both a company and its customers, there are a whole lot of…

A great brand website and a great brand go hand in hand — because these days, many customers prefer to learn about brands from the brands themselves, not from retailers. Likewise, an increasing number of customers prefer to buy directly from the brand’s own website, not from a retailer’s site…

Do you want more customers for your business? And if so, does your website help you gain them? You could have the best web design in the world, but if it doesn’t lead to your website visitors turning into customers or clients, then it probably isn’t doing its job. What…

Let’s say your blog’s voice is hip, informative, useful, and it brings people to your site. But when they check out Services or About, your site’s static content reads like it was written five years ago, by somebody who didn’t know what you know today … because it was. Your…

Headers are important to your web pages. In fact, they’re vital. They serve your readers and search engines, meaning they’re significant to Search Engine Optimisation (SEO). This post tells you why they matter and how to use them. What are headers? Before you can learn how to use headers, you need to know…

We hope your job is mostly a pleasure. But unless you’re extraordinarily lucky in your choice of work, chances are you sometimes have to do really boring stuff just because it has to be done. For me, adding ALT text to images on websites is in that category. There are…

Title tags and meta descriptions are two elements that can be crafted to entice searchers to click through to your site.

On the Webstruxure blog, there’s plenty of valuable information about how to make your web content better for your readers and better for your Google search rankings. But making your website rank higher for relevant search terms in Google searches isn’t just about content. There is also a lot that…