When you’re responsible for website content, it’s easy to go off-track. And when you’re heading for the heights, it’s easy to fall a long way in a hurry by posting content that isn’t on topics relevant to the products or services you offer, or the brand values your website is meant to represent.
That’s where website content guidelines come in. Content guidelines help you and your team of content writers stay on track, and they provide a standard against which all your website content can be measured to ensure that it is consistent with your site’s content strategy.
To create a great mobile friendly website, you need to start with the mindset that most of your users are going to be accessing your site on mobile — because the evidence shows that they are.
So, while you don’t want to neglect the experience of desktop users, it makes sense to keep your mobile users — with their wide variety of devices and operating systems — front and centre in your user experience and web design thinking.
With that in mind, creating a great mobile friendly website may not be as hard as you think. …
You want to sell things online. Your customers want to buy things online. So what’s the problem?
All too often, the problem is your ecommerce website. For every great example of an ecommerce website that works brilliantly for both a company and its customers, there are a whole lot of sites that are too slow, too complicated, too confusing, too mobile-unfriendly, or just too difficult to buy from. That leaves your customers unhappy — and it leaves your accountant unhappy too.
So, what features make for a great ecommerce website?
1. Checkout is fast and painless
It might seem odd to start with the checkout process…
A great brand website and a great brand go hand in hand — because these days, many customers prefer to learn about brands from the brands themselves, not from retailers. Likewise, an increasing number of customers prefer to buy directly from the brand’s own website, not from a retailer’s site. So brand websites increasingly need an effective online sales component.
Yet brand websites still need to focus on the job of telling a great brand story. Here are some of the key things a great brand website needs to do to make a brand iconic.
1. Tell a great brand story
People respond to stories. And…
Do you want more customers for your business?
And if so, does your website help you gain them?
You could have the best web design in the world, but if it doesn’t lead to your website visitors turning into customers or clients, then it probably isn’t doing its job.
What goes in to developing a great lead generation website? Here are some key ingredients.
1. Make sure your lead generation website is search engine optimised
If you’ve never tackled Search Engine Optimisation (SEO) before, it can seem like an impossibly big and confusing field, full of rabbit holes you can either dive down or trip over — or sometimes both.
But…
Let’s say your blog’s voice is hip, informative, useful, and it brings people to your site. But when they check out Services or About, your site’s static content reads like it was written five years ago, by somebody who didn’t know what you know today … because it was. Your blog has evolved but the rest of your site is frozen in time. Now it’s time to wake up and refresh your tired old content!
Check existing content
Your first step is to check that existing static content is correct. This can be a mundane task, but it’s an essential place to start…
Headers are important to your web pages. In fact, they’re vital. They serve your readers and search engines, meaning they’re significant to Search Engine Optimisation (SEO). This post tells you why they matter and how to use them.
What are headers?
Before you can learn how to use headers, you need to know what they are. Headers are the titles on your web pages. They range from header 1 (H1) to header 6 (H6). Invisible pieces of HTML called heading tags are attached to text in order for it to appear as a heading.
Header tags: <h1>look at my tags</h1>
H1: This is…
We hope your job is mostly a pleasure. But unless you’re extraordinarily lucky in your choice of work, chances are you sometimes have to do really boring stuff just because it has to be done. For me, adding ALT text to images on websites is in that category. There are few things I find less exciting than writing short descriptions of images: “Cow standing next to tree in field.” “Team leader smiles as she delivers presentation to work colleagues.” “Man in white coat demonstrates toothpaste brand.”
So it’s not my favourite part of the content creation process yet I’m prepared…
Title tags and meta descriptions are two elements that can be crafted to entice searchers to click through to your site.
On the Webstruxure blog, there’s plenty of valuable information about how to make your web content better for your readers and better for your Google search rankings.
But making your website rank higher for relevant search terms in Google searches isn’t just about content. There is also a lot that can be done to optimise your web design for Google search. This post highlights five ways in which improving your site’s web design can also help to improve your search rankings.
1. Make sure your web design is responsive
A responsive website is designed and set up in such a way that the order of elements on the…
