For clients who require speed but have the budget, I’ll bundle their brand platform with the

9 min readNov 24, 2020

Now, I offer two buy-in options for those who are okay with not getting the kit and caboodle, but the benefit of my guidance and expertise: the two-day brand sprint for $4K or a 4–8-week coaching engagement that ranges from $5-$8K. The two-day sprint involves me working with the team to build their brand platform.CloudFormation is a service that enables us to describe infrastructure as code. Infrastructure as code is a well-known practice to set out and manage IT infrastructure through the configuration files. With CloudFormation, we can define all required components and dependencies between them.Before I explain the varying ways you can rock the casbah for your own business, I’ll show you how I did this to diversify my income to provide me some semblance of financial security in the trash-fire that is the decade otherwise known as 2020.

The best way to keep your marriage fulfilling and passionate is to establish rituals to enhance your profound love and intimacy as a couple. A good marriage requires vulnerability to thrive. Responding positively to your partner’s bids for connection will help you bring out the best in one another.

Amazon Web Services are widely used in digital businesses these days. That is possible because everybody heard about services such as EC2, SQS, or S3. Those are used heavily in production systems and they work well. In 2020, AWS offers more than 175 services. You can imagine that it’s hard to remember all of them. As a result, while some of them can be very helpful, nobody talks about them.

There are a few benefits to having everything in configuration files. First, it makes it possible to speed up the processes, as the task stays only within the code. No navigation between different services and connecting them through the user interface. Second, it adds more reliability and reduces human errors. The code can be reviewed by other engineers, and in case of mistake, the changes can be reverted quickly.

Establish an open-ended dialog regarding concerns. Don’t be surprised if some of your discussions are heated — especially around hot-button issues such as money, chores, vacations, in-laws, etc. The key to a successful marriage is knowing when to let “hot button” issues go and being able to take a break when you feel flooded.

Scaling that deliverable up or down depending on demand. Based on your industry and client base, maybe clients want a pared down version of your standard service. They don’t need all the bells and pretty whistles — just enough to hit the ground running. Or maybe they want it compressed into a tighter time frame. They’ll devote an entire weekend to banging our a brand platform or finish a website.
Spend time with your partner in new ways. For instance, changing the topic to something unrelated; using humor to diffuse tension; or offering your partner signs of appreciation such as “I love it when you massage my neck.” It doesn’t need to be more than a few minutes, but it is part of the time and energy investment
Increase physical affection. Hold hands with your partner, give them a massage, and demonstrate your love through touch. According to author Dr. Kory Floyd, physical contact releases feel good hormones. Holding hands, hugging, and touching can release oxytocin (the bonding hormone) that reduces pain and causes a calming sensation. Physical affection also reduces stress hormones — -lowering daily levels of the stress hormone cortisol.

Repair your relationship after conflicts arise. Don’t put aside resentments that can destroy your relationship. Experiencing conflict is inevitable and couples who strive to avoid it are at risk of developing stagnant relationships. John Gottman discovered in his 40 years of research that 69% of conflicts don’t get resolved but can be managed successfully. Learning ways to get back on track after a disagreement will boost your passion and strengthen your marriage.

Work is done in advance of the sprint so the two days are focused and there’s no education ramp-up. I send the client discovery worksheets (homework, if you will) and an outline of the two-days so they can prepare while I onboard their business and industry. The coaching engagements consists of me guiding them through the process of building their brand or business, but they’re doing the heavy lifting. And it’s no shocker that the workshops have turned into longer-term engagements and referrals because clients have already mitigated the financial risk with a workshop buy-in.

The good news is that there are some things you can do to restore the spark that you once had as a couple. In fact, Dr. John Gottman explains: “Couples who “know each other intimately [and] are well versed in each other’s likes, dislikes, personality quirks, hopes, and dreams” are couples who make it.” Even if you are not an affectionate person, increasing physical affection and emotional attunement can help you to sustain a deep, meaningful bond.
The majority of my clients are start-ups. Most are fully-funded, which is the only way they can afford my services. Over the years, I noticed I was leaving money on the table because some clients couldn’t convince their out-of-touch VC that investing $10K in their brand is a sensible idea (it is, and if I need to convince you stop reading right this second because you are not my people). I couldn’t make $3K or $5K profitable until I wised up and repackaged my deliverable.Do you want to ensure that your system is security-compliant? Are you looking for cost optimization of your current setup? Trusted Advisor is what you need. It offers guidance on how to improve fault tolerance, increase performance and security, and reduce costs.Practice Physical Reconnect. When you give an intimate kiss, it is not just the meeting of your lips. It usually involves touching with some other part of your bodies, i.e., hand on cheek, hand on hair, and embrace, etc. Having an additional point of physical contact during a kiss with your partner creates a deeper sense of intimacy.
Be vulnerable. Real intimacy requires that you be authentic even if it feels scary. The next time you are tempted to shut down or be defensive explore the emotions coming up for you and share them with your spouse. Accept that he or she may not be able to respond in a way that is nurturing in that moment and try to let go of your expectations for a loving response (it may come later).

For clients who require speed but have the budget, I’ll bundle their brand platform with the

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