How and What is Functional Advertising in 2020
Years ago, if a brand wanted to advertise its product, it had to go to the offices of billboard advertising agencies, newspapers, radio and television, and after weeks of hard work and follow-up and pay exorbitant fees, show its advertising to the public. One of the main challenges of this type of advertising was that the advertiser could not accurately assess the effectiveness of the advertising he did. That is, he never realized how many people had seen his ads, or how many people had seen his ads and made a purchase. With the advent of the Internet and the introduction of Internet advertising, in addition to facilitating the display of advertising, which was the result of increasing the supply of advertising sites, tools such as Google Analytics (Google Analytics) aimed to help businesses to control and manage the quantity and quality of site traffic. they came.
With the advent of these tools and the ability to monitor and control the advertising traffic of businesses on the Internet, a new concept was formed among marketing experts, which we know as performance marketing , performance advertising or effective marketing . In this post, we are going to fully explain performance marketing and the benefits of using it or You can as well visit targetedwebtraffic.com to learn more.
In other words, this type of performance marketing only pays attention to the result of advertising. Examples of performance-based advertising programs include Pay Per Click (CPA) and Pay Per Click (CPI) campaigns, in which advertisers only pay for the action or install the app.
3 Advantages of functional or performance-based advertising
As mentioned at the beginning of the article, with the advent of tools such as Google Analytics, advertisers have been able to monitor and manage the quality and quantity of advertising traffic. Since performance-based marketing programs are web-based and Internet-based, ad-based traffic can be easily tracked by various tools such as Google Analytics, and optimized according to the results of each advertising channel. Applied.
The intelligent network advertising can get the traffic from more than 1,000 reputable and well-known publisher, traffic received from each of these publishers to review and consider them based on the quality and results of operations that improvements need to do.
Low risk
One of the key benefits of functional advertising is the low risk of running ad-based campaigns. In various types of advertising, such as pay-per-click (CPC) or pay-per-click (CPM) advertising, you pay for clicks on your advertising content or display of your advertising content, and payment of this fee has no guarantee of receipt. It does not give you the ultimate goal of advertising.
If you pay in performance ads based on the result or action taken, you do not pay for clicks, views and traffic that did not lead to the result. Therefore, the risk of running performance campaigns is much lower than other ways of running advertising campaigns.
Based on return on investment
Another key benefit of performance advertising campaigns is their return on investment . For example, in studies conducted by the company hypothetical , the value of each lead ( Lead ) $4 has been set. This valuation is done according to the business model and return on investment, so in planning the performance campaigns of Company, the cost per lead is set at four thousand dollar Company ensures that marketing programs ultimately help business growth and return on investment. .
In the here sales cooperation system, a specific commission rate is set for each product category according to the profit margin of that category and to ensure a return on investment for . As a result, partners in sales send traffic to Digi using various media and marketing channels, and receive commissions for each category of products sold.
High-performance performance marketing channels
Different online marketing channels can be used as a performance marketing channel if they are based on performance marketing principles. The following channels are the most used channels used by top brands to perform performance-based advertising:
ads
-Pay Per Match (CPA) Ads
-Search Engine Advertising
-Affiliate Marketing Advertising
Zero to one hundred planning, execution and optimization of performance ads
After reviewing and introducing performance marketing and its benefits, we came to the conclusion that running campaigns based on the principles of marketing performance is key for any business that is present in the Internet space. In this section, we will review the planning and implementation stages of performance marketing campaigns. The goals of most advertisers in running online campaigns fall into the following five categories:
-Attract traffic
-Users return to the site
-Increase site user engagement
-Generate leads ( Lead Generation )
-sales increase
In the first stage of running performance campaigns, you should determine your goal of running an advertising campaign based on your overall business strategy, and do not forget that these goals are not necessarily separate and opposite to each other and can be at the heart of an advertising program. For example, traffic acquisition campaigns can be supported by creating user contact information registration forms on various pages of your site that are done with the aim of attracting leads (Lead Generation) and in addition to attracting traffic to help you attract leads or leads.
