Use Brandmark.io — AI to Create Logo and Brand Identity

6 min readAug 16, 2017

What comes to mind when you think of Coca-Cola?
What comes to mind when you think of Apple?

Can you envision the color and logo of these two brands?

The vast majority of people can, and that is the branding. If there’s one thing to learn from Business, it is branding and it can be done in various ways with Social Media Marketing Consistent branding is vital to creating your business, organization, site, or thought that a success.

But most webmasters and bloggers that start a website or a company aren’t so used to branding and design. The majority of us use websites such as Fiverr, 99designs, and Freelancer.com to seek the services of a web-designer to operate about the branding aspects of the sites.

And if you’re working using a well-skilled designer, then that is fantastic. However, otherwise, you may overlook several vital characteristics of branding.

Do you know these vital facets of advertising?

Save for the Organization’s vision and mission statement, here are a Couple of significant visual aspects of branding that you Want to execute ASAP:

Logo
Font (Typography)
Color Palette

Only having these three, This will bring you one major step closer to creating your product for a brand.

As soon as you’ve got these three, then what you have to do is utilize the exact same logo, typography, and color palette onto your website, product catalogue, social networking pictures, emailer, etc.. When you begin being consistent with your new identity, customers will probably subconsciously begin interacting with all the visual identity of your own brand.

A strong illustration of this will be CocaCola. While We think about CocaCola, We will picture the ribbon and logo design together with the decoration in white surrounded with red.

Before I discuss with this artificial intelligence symbol and brand recognition manufacturer on you, You would like you to actually know the fundamentals of branding so which it is possible to begin using this concept straight away. Even in the event that you don’t utilize this, you need to know what measures are essential to turn your company into a brand.

Brandmark: Create Immediate Logo and Brand Values with Artificial Intelligence

If you ever found yourself asking:

How do I create a logo for my blog/website/product?
How do I select the color and typography?

Nicely, Brandmark is the solution.

This is a synthetic intelligence-based tool that’s quite intelligent. As soon as We examined this tool, We had been amazed by the standard of the output. It’s possible to use the true output for your own new identity, or you’ll be able to use it as an inspiration for designing something yourself.

Allow us to quickly show the way you how to utilize Brandmark.

Head to the Brandmark App.
Input your business name and label line. In case, you won’t have a label line or do not need to demonstrate a label line with the logo, you are able to keep that area blank.

Branding Keywords

This section is essential, and you need to take a couple of minutes to input the facts carefully.

According to your input key words, this AI-based logo maker will propose icons to your logo. So besides the primary keywords for your site, it’s also advisable to utilize words which define your brand.

As soon as you’re finished adding all key words, click on next.

Select Icons

This is where you may pick the icon which you need to utilize as the brand logo.

Now, choose a symbol of your own choice. Scroll down and then click on more logos to get more thoughts. The very best part is that it generates immediately, and a few of the thoughts are far better than we imagined.

If you aren’t satisfied with some of these logo ideas, We suggest you return and enter additional key words from the Branding Keywords section.

After you’ve chosen the logo that you need to use, then click on next.

Color Palette

Most beginners usually stop after developing a symbol for their own brand. That is a large mistake. The color of your brand plays an important role in making a visual brand identity along with a durable impression on your clients.

Have you ever wondered why Facebook utilizes blue?

This isn’t by chance; there’s science behind this.

There’s power in using the ideal color for your own brand.

So if we make a color scheme, we produce a palette that is made up of the primary brand color and some other complementary colors. This is precisely the exact same thing we could do together with Brandmark.

After you’ve picked a color palette, then scroll up to find that the color “hex worth”.

We advise you notice down these values to an Excel sheet, or better yet, make a record referred to as “Brand identity for $brandname” and maintain the worth there for simple access and sharing.

Click on next.

Select Typography

Here you have to Select two fonts:

Scroll down to Choose the font mixes from the tips:

If you would like to choose the typeface to your own logo, name, or body font, then click on Choose Fonts make adjustments there. That is one thing that We enjoy about this tool as it allows us to personalize and customize as far as we desire.

After you’ve chosen the typography mix combinations, click on next.

At this time, you’ll have the ability to preview your options. If you would like to create any changes, just click on back and then don’t hesitate to fix items as required. You are able to see the preview.

As soon as you’re happy with the preview, then click on next. That is where you could buy logo, color, and typography schemes.

Brandmark also gives the choice to make a web site for you, however, it is more expensive as rather of a one-time price, but you’ll be paying monthly charges. Thus, let’s skip this.

If you already know the font (Tip: Utilize the WhatTheFont Chrome extension) as well as the color palette and just needed a logo though, you do not need to buy anything.

Otherwise, I suggest obtaining the Developer bundle that looks the most helpful as you obtain a Vector logo in SVG and EPS formats together with a brand design manual.

Developing a New Identity

Brandmark isn’t normal tool since it certainly makes the process of symbol creation and generating a new identity pleasure.

In addition, the customization choices guarantee that everything you produce is truly yours.

Notice: This tool isn’t a replacement of a full-time programmer since there’s a whole lot more branding function to be carried out. At exactly the exact same time, bloggers and bootstrapped entrepreneurs may utilize this tool to make a new identity from day one.

It is also possible to use this application to create suggestions for your logo and then employ somebody from 99designs or even Freelancer.com who will work on those suggestions to supply you with a professional new identity.

I’ll certainly utilize this artificial intelligence tool to make logos and new identities later on.

For the time being, We want to hear your ideas. Go right ahead and attempt this tool to allow me to know just how good you did generate a new identity!