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If you want to sell goods or services through Facebook or any other social media platform you need a method to convert those visitors who have discovered/ become aware of/ are interested in your offering, to then go on and make a purchase.

Even though it has been adapted it over the years, the basic foundation of the sales/ marketing funnel was formalized as A.I.DA, more than a century ago.

A.I.D.A is:

  1. Awareness: A person becomes aware of a brand, product or service, through your own marketing efforts, referrals from friends/ contacts, research online etc. …

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Filming video with smartphones is now the norm on social media. The quality of video on modern smartphones is equivalent to, or sometimes better than, an expensive camcorder. And of course, your phone fits in your pocket.

So here are 5 simple tips to help you make better videos on your smartphone:

  1. Set Up. Clean the lens. Set the phone to airplane mode. Set the video resolution to 4K or 1080 HD to get the best video quality and set your frame rate- frames per second- to 30 fps or 60 fps for action video. …


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Linkedin recently announced that they are launching a live video streaming service in the US, with other countries being added shortly. According to Linkedin, video is the fastest growing content format on its platform and ´the one most likely to get people talking´. It is therefore a natural expansion of its offering to its 600 million global users.

As the premier platform for business people worldwide, live video on Linkedin has enormous potential for brands and individuals.

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Here are 5 ways you should be using Linkedin Live Video to promote your business:

  1. Conferences and Events: If you are hosting an offline event, you can stream it via Linkedin Live to engage people who are unable attend. This is can give you a global audience for your event. …

About

Paul Henderson

Content Strategist. Worked on projects for Bloomberg, Microsoft & Local Gov't. Bootstrapped a travel site & remote worked from Central America for 10 yrs.

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