According to the ITU (The International Telecommunication Union), by the end of the current year about 45% of the world population will be Internet users. Thus, building a thriving Internet community is the key to proper functioning of peer-to-peer platforms.
Knowledge sharing companies and organisations use different management practices to encourage participation and strategically coordinate and control interactions in their online communities. In addition to the problematic use of the term ‘community’ in existing economic literature on knowledge sharing, there seems to be a frequent lack of attention to offline communities and their importance for the success of online exchange platforms.
How are different online and offline communities relevant to the functioning of sharing economy platforms?
In addition to producers and consumers who together constitute online communities, several offline communities are likewise important for cashback platforms.
On weeMarketPlace manufacturers and consumers reach agreements on their exchanges. Additionally, weeUsers receive a cashback that can be used in many ways in an open system with hundreds and thousands of affiliated partners. It can even be paid out in cash. wee thus offer an innovative alternative to conventional loyalty programs.
As has been said before, offline communities are often no less important for the functioning of sharing economy platforms than their online counterparts.
The geographical aspect
Typically, a high sense of community in social relationships inspires trust among community members. On top of that, in many communities individuals are naturally geographically close to each other. Therefore, these communities can serve as successful environments for sharing economy platforms. They help to overcome many barriers to using them.
weeGroup connects users and facilitates a pan-European mobile cashback system that is networked with local online and offline retailers. These retailers reward their customers with a percentage of cashback for each purchase or service paid for in cash.
In such an environment, manufacturers can offer high quality assets because they trust their consumers. Consumers, on the other hand, gain easy access to these assets because of their geographical proximity.
Value-based community
Another community important for the offline economy is a value-based community. This wording is used to refer to a group of people in the operating area of a sharing economy platform whose members share the values of the platform or whose values are promoted by the service provided by the platform.
The weeGroup network presently consists of 200,000 registered users, more than 20,000 resellers, retailers and offline services and 1,700 online merchants, retailers and services. Join us and enjoy the kind of trust you can rely on.
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