Weili DaiHow does Prebid.js work (for developers)?Prebid.js is a wrapper that allows publishers to have a single interface for configuring calling multiple SSP’s. It translates bidding…Feb 21, 20191Feb 21, 20191
Weili DaiinMaking GumtreeConsent Management Platform from a developer’s perspectiveSince the GDPR legislation on 25th May 2018, website owners are obliged to capture user consent before showing personalised adverts. This…Jan 15, 2019Jan 15, 2019
Weili DaiinMaking GumtreeWhat are the timeouts on Prebid?Recently a colleague asked me why is it that I said our Prebid setup has a 1500ms timeout but engineers from our partners are saying our…Jan 10, 2019Jan 10, 2019
Weili DaiinMaking GumtreePrebid/Header Bidding from a user’s perspectiveImagine a world where the only e-commerce website is Amazon. If you can’t find the item you are looking for — tough. If you think the…Apr 27, 2018Apr 27, 2018
Weili DaiinMaking GumtreeUnderstanding DFP from a user’s perspectiveDFP, Double-click For Publishers owned by Google, is an ad server.Apr 24, 2018Apr 24, 2018
Weili DaiWhat is AdTech?Online advertising in its most primitive form involves putting a creative (text, image, video) in a designated area, i.e. ad slot, on a…Apr 23, 2018Apr 23, 2018
Weili DaiHow online advertising generates revenue?Online advertising comes in many forms, you may have heard terms such as programmatic, direct-sales, prebid, etc, but all of them are just…Apr 22, 2018Apr 22, 2018
Weili DaiWeb Performance Project at GumtreeThis article documents a month-long project at Gumtree.com where two frontend engineers take on the challenge of improving the web…Mar 18, 2018Mar 18, 2018
Weili DaiSmashing conference 2018 reviewSmashing conference is one of the most popular annual conferences in the field of frontend web development. Hosted by the organisation that…Mar 10, 2018Mar 10, 2018