HEIF VS RAW image format, which one is better for Mac/iPhone users?

Robin Harris
3 min readApr 7, 2024

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Both HEIF and RAW format are widely used, but which one is better? In this guide, we will dive into deeply and help users determine the best fit for their needs.

What is HEIF format?

High Efficiency Image Format, or HEIF, often pronounced ‘heef’, is a modern multimedia container format, which can store individual images as well as sequences of images. Developed by the MPEG group in 2015, it was officially standardised by ISO/IEC in 2018, primarily thanks to its impressive image compression and the ability to store complex images with the quality of JPEGs at half the size, even less.

HEIF can also be used for High Efficiency Video Coding (HEVC) data, for which reason it is a popular choice for smartphones, digital cameras, and computers.

The Advantages of HEIF

High Compression Efficiency: HEIF uses advanced compression methods, such as HEVC, cramping more data into smaller sizes without compromising quality, leading to better compression rates than JPEGs.

Expanded Image Capabilities: HEIF supports a host of advanced features, including transparency, multi-image overlays, and even 3D models, which can be stored in a single file, making it a versatile solution for complex media.

Does HEIF Reduce Image Quality?

The short answer is no. In most cases, HEIF files are suitable for printing, and the naked eye won’t detect any degradation in quality compared to traditional JPEGs. This format preserves the original image data, resulting in a fidelity that’s ideal for professional use.

What is RAW format?

Shoot in RAW and you capture all the data from the camera’s sensor, which gives you greater flexibility when it comes to adjusting exposure, color, and other settings post-capture. RAW images are not processed variations (like JPEG) but are essentially unprocessed data waiting for the photographer to work their magic.

The Advantages of RAW

Unadulterated Sensor Data: RAW files contain minimally processed, lossless sensor data, allowing for more profound edits without introducing the artefacts typically associated with more compressed formats.

Flexible Editing: The depth of information in RAW files translates to unmatched flexibility in post-production. It can correct underexposed images, modify white balance, control noise, and adjust sharpness with less effect on image quality.

The Disadvantages of RAW

The benefits of RAW come with trade-offs. These files are significantly larger than JPEG or HEIF counterparts, which means they eat up more storage space and can slow down your camera’s performance, especially during burst shooting.

HEIF vs. RAW, which one is better for Mac/iPhone users?

The following comparison is critical for understanding how these formats stack up on these vital parameters.

Image Quality

HEIF can produce images with high quality and excellent colour reproduction, but RAW provides unmatched detail retention and post-processing latitude. While both offer impressive results, RAW is the go-to format when every pixel counts.

File Size

In terms of storage efficiency, HEIF takes the lead by a significant margin. A HEIF file can be about half the size of a comparable JPEG, and a fraction of the size of an equivalent RAW file while maintaining quality.

Editing Flexibility and Software Support

Editing RAW files offers a non-destructive workflow, where edits are stored as a separate metadata, preserving the original file. Most professional photo editing software supports RAW manipulation and offer a wide range of tools for enhancement.

HEIF editing options have improved in recent years, with applications like Adobe Lightroom and Apple’s Photos gaining HEIF support. While it’s possible to perform extensive edits on a HEIF, its limitations are more pronounced in comparison to RAW.

HEIF wins RAW on iPhone

The iPhone’s native support for HEIF means that it is often the default format for capturing images. Because your device has a limited storage space, Heif is better for an iPhone to save high quality photos in smaller size.

RAW beats HEIF on Mac

We have larger screen on a Mac and also large capacity, if you want the best quality of a photo, use Raw format to save and process your photos on a Mac.

Conversion between HEIF and RAW

No matter which image format you choose in the end, you can still switch between them easily, there are 3 methods to convert these images:

Online Conversion Tools: Utilize online conversion platforms such as Convertio. It offers a simple interface where you can convert images directly in your browser without the need to upload files to a server.

Imaging Software: Use comprehensive imaging software like Photoshop, Illustrator, Lightroom, they are robust tools for various image manipulation tasks, including format conversion.

Specialized Software: Some software solutions are dedicated solely to image conversion. These might offer batch processing capabilities, allowing you to convert photos simultaneously, for example, BatchPhoto, Pixillion.

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