You don’t have to be an UX expert, or content strategist, or a psychologist to figure out that when you want to book a hotel room you don’t want to see straightaway that x number of people from your country rated Vienna for it’s museums. I understand that this is helpful for people who do not know where to go and they may need a suggestion but, in my opinion, as a user, this is more confusing for me because it moves my attention to other things.
How Booking.com UX made me feel.
Alexandru Giuseppe Ispas
17713

Not everyone who hits a travel site has the same search goals as you. This is why companies try to mix up content on the homepage and back it with social validation like this for those who unlike you don’t have a specific trip in mind.

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