Nate JonesA 2018 Evangelical Meets the LordWe are in a white room. It is empty except for a chair. A man slumped in the chair slowly begins to straighten. He rubs his eyes. He looks…Jun 18, 2018Jun 18, 2018
Nate JonesLove Cream Ice Cream — the Little Shop of Horus EditionSometimes I catch myself thinking I should start an ice cream shop involving wordplay. It’s not always Egyptian deity wordplay, either…Jun 15, 2018Jun 15, 2018
Nate JonesinBoneyard StoriesTHE BEGINNING (THE DALANG’S PROLOGUE)This story is part of a completed novel entitled Skins of Puppets.Jun 5, 2018Jun 5, 2018
Nate JonesGo Daddy, or How to Use Fine Print to Beat Your Customers Until They SubmitWhat follows is an actual chat transcript of my interactions with Go Daddy customer service today. I contacted them after they informed me…Jun 24, 2016Jun 24, 2016
Nate Jones“Westering”Following is a poem by Seamus Heaney, composed for his collection entitled “Wintering Out,” published in 1972. It seems an appropriate…Mar 26, 2016Mar 26, 2016
Nate JonesA good conversion optimization program is like James Bond’s Aston MartinSaying conversion optimization is about testing is like saying a car is about gasoline. It runs on gasoline, but a car only works because…Nov 11, 2015Nov 11, 2015
Nate JonesBread crumbs, fairy tales and product launchesLaunching a product is like venturing into a dark German forest alone. It’s generally not a good idea, but if you have to do it then at…Nov 9, 2015Nov 9, 2015
Nate JonesThe Dawn of Conversion OptimizationConversion optimization is still in its infancy. The job description barely existed when I exited college in 2005. A decade of wild growth…Oct 21, 2015Oct 21, 2015
Nate JonesVelocity wins — going fast matters more in testing than how much you winOne of the shibboleths in my profession is test win rate. It goes like this: how many tests have you won divided by the number of tests you…Oct 14, 20151Oct 14, 20151
Nate JonesOptimized websites don’t matter without a brand to back themI see a lot of “optimized” websites every day. Very few of them are sticky. The word has gotten around about conversion optimization and I…Oct 7, 2015Oct 7, 2015