WG pills: content production @K-448

Wemanage Group
Aug 5, 2019 · 2 min read

A project by Wemanage Group

Image for post
Image for post

K-448 approaches each content production project for social media with a creative concept. It all starts from the message the brand needs to deliver, trying to embrace both the online and offline channels. Although digital channels are the main medium, the content produced shall be able to propell awarness across the whole brand.

The attention is always on the consistency of the proposed concept and on a continuous scouting of new languages ​​and people that are complementary to the brand identity.

Each production begins with the creation of a moodboard, which combines images of inspirations and historical research alongside current references related to the international artistic and photographic panorama. The development takes place through the identification of the right talents for photography, styling, MUA, copy-writing, video and music, up to the selection of the most suitable faces, through a careful casting selection.

Image for post
Image for post
Image for post
Image for post
Le Sirenuse Positano c/O Pierre Marie Agin by Alessandro Oliva

Two communication archetypes are here presented. A shooting celebrating the collaboration of the artist Pierre Marie with the resortwear brand Le Sirenuse Positano (photos on top), shot with the point of view of Alessandro Oliva, and the latest project for MSGM, where an analogical shooting was developed with the London based photographer Giovanni Corabi and the stylist Alessia Vanini, featuring two young talents from the Milanese scene (photos below).

Image for post
Image for post
Image for post
Image for post
MSGM by Gio Corabi

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch

Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore

Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store