A project by Wemanage Group
K-448 approaches each content production project for social media with a creative concept. It all starts from the message the brand needs to deliver, trying to embrace both the online and offline channels. Although digital channels are the main medium, the content produced shall be able to propell awarness across the whole brand.
The attention is always on the consistency of the proposed concept and on a continuous scouting of new languages and people that are complementary to the brand identity.
Each production begins with the creation of a moodboard, which combines images of inspirations and historical research alongside current references related to the international artistic and photographic panorama. The development takes place through the identification of the right talents for photography, styling, MUA, copy-writing, video and music, up to the selection of the most suitable faces, through a careful casting selection.
Two communication archetypes are here presented. A shooting celebrating the collaboration of the artist Pierre Marie with the resortwear brand Le Sirenuse Positano (photos on top), shot with the point of view of Alessandro Oliva, and the latest project for MSGM, where an analogical shooting was developed with the London based photographer Giovanni Corabi and the stylist Alessia Vanini, featuring two young talents from the Milanese scene (photos below).