Here’s Why Your Engagement Has Dropped

By We Manage Growth: Instagram Marketing and Growth AgencyYou:
“While I have 60 percent more followers today than I did a year ago, even fewer people are liking my posts than did back then.”
Has anyone else seen likes and overall engagement dropping on Instagram recently? Most of our clients definitely have, and it’s been dramatic enough for us to start researching why and it boils down to two reasons:
More Users = Less Engagement
Your Content!
INSTAGRAM’S EXPLOSIVE GROWTH
Let’s start off with this number, 1 BILLON! Instagram has continued to expand, with roughly 11% of everyone on Earth now using the platform.
And the most impressive part? The average time spent on Instagram has been increasing by 80% each year. So, what does that mean? As the user base grows, it’s not only becoming increasingly difficult to get your posts in front of people that follow you, but the competition for good content is at an all-time high!
Whenever engagement drops, it drops across the entire platform. You’re never alone in your struggles. Instagram continually tweaks the way it serves the content to its users, so everybody’s engagement is bound to fluctuate. The bigger your account is, the more noticeable the fluctuations may become!
This isn’t just an issue you’re having to deal with. If it affects you, it is certainly affecting every other user on Instagram. The rate at which content is produced and posted to Instagram is at an all-time high. What this means for you and your content is that if it isn’t as good as others in your niche with the supercharged growth of users on Instagram, YOUR ENGAGMENT WILL SUFFER.
Audience Alignment
A major issue I see is audience alignment… or should I say, mis-alignment. If your engagement is suffering, and declining, this is also good indicator that your audience and your message are not in alignment. This would be a good time to try different things. Change things up with your content and see what works and what doesn’t for both you and your audience. The best content is content that aligns with what your audience wants to see and what they engage with most.
CONTENT
“The algorithm changed, and no one sees my posts anymore!”
When Instagram first broke news of the new algorithm, they commented, “The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post.
It’s easy to blame algorithm changes for getting fewer likes, fewer comments, fewer impressions and fewer followers, but the algorithm isn’t the main factor that drives engagement and attracts new followers.
The simple way to get more engagement on your posts? Create more engaging content that speaks to your current audience.
However, the process for identifying the content strategies to follow is more or less the same.
· Understand your audience profile
· Research your content
· Find a content perspective
· Test, test, test
All of this to say, there are a few important questions to keep in mind when your main goal is to post engaging content to Instagram.
- Are you posting what your followers want to see?
- Are you posting at optimal times?
- Are you participating enough?
- Do you post clear call to actions?
At a broad level, increasing your Instagram follower engagement is a matter of trial and error. What works for one user or follower profile may not necessarily work for another.
What can we do?
Apart from the above you need to keep adding the right followers to your account. That’s where we come in. If you are looking for Instagram growth or management please email grow@wemanagegrowth.com.
