Awesomely put! I’m working on my writing message, and love your style. I also hand make face creams, and it’s exactly what I was writing yesterday that artisanal products take more time (time being money, yes I do have to eat!) and then today, kapow… And yes, writing well is HARD — the dozen or more rewrites/prunes/polishes that nobody sees. Maybe it’s more like 100 rewrites sometimes, that’s hard, boring, tough and invisible. Thanks Nandini, look forward to your next article!