The revolution will not be televised and why we don’t care

Courtesy of Rep. John Lewis’ Twitter

When they said the revolution would not be televised, they were right. But they didn’t know about Facebook Live and Periscope.

Time and again social media has proven that when traditional forms of media are not easily accessible — or in this case, turned off and not allowed— there’s no need to worry.

Yesterday, the House Democrats staged a sit-in to protest bringing the issue of gun control to a vote. I won’t get into the politics of this issue, but as I watched #NoBillNoBreak evolve throughout the day, there are a few lessons we can apply to almost any brand:

Old school + new school tactics > picking one or the other.

A sit-in on its own? Some traction. But a sit-in, plus a social media campaign? Publicity stunt or not, put some RESPEK on the House Democrats and their efforts. You don’t become a trending topic on every platform by accident.

In the same vein, relying on one type of media outlet OR jumping on the social media bandwagon and abandoning things like grassroots campaigns … that’s a no-no. Diversify, integrate and continually evaluate your communications plan.

If the front door is locked, check the windows.

Despite C-SPAN not being allowed to use their own cameras during the protest, they turned to the next best thing … live streaming via someone on the floor. Kudos to them on their flexibility and openness to using something they likely never tested. I just may start watching C-SPAN … maybe.

Compared to other industries, PR professionals tend to handle rejection really well. And by well, I mean one “no” isn’t enough for us to move on. If not the front door, we’ll try a window, then maybe the back door as a last resort.


The revolution may not be televised, but that’s not stopping anyone. So what’s stopping you from getting your story out there?

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