Confidence of pioneering new concept blockchain game that puts real fun first
A bold challenge towards Blue Ocean… Brand strategy through eSports
Weneepl is a company founded by members of GAMEVIL Inc. and that recently challenged the market with the release of the blockchain game ‘Crypto Legends’. Neung-ho Hyun, the CEO of Weneepl, said that unlike the existing blockchain market centered around exchanges and main net, demand for content will increase significantly in the future. Mr. Hyun pointed to the game as the core content that can expand the user in the blockchain market in the future. The game is expected to be a market where anyone can use the blockchain beyond the existing users of cryptocurrencies.
Having experienced the transition from the PC market to the mobile market, Mr. Hyun aims to show more mature games beyond the simple games shown in the early market. As the competition for blockchain games is the existing mobile games, the company intends to attract users by launching games based on a solid game design. That’s why they are interested in what outcome Weneepl’s challenge will lead to.
One of the most representative blockchain games is `EOS Knights’. Many blockchain companies have concentrated on developing DApps (decentralized applications) in the context of their own main-net, which has resulted in remarkable achievements. Weneepl also focused on creating fun games rather than pursuing a homegrown main-net. This is in line with their willingness to create a fun game that flows from GAMEVIL origins.
Expect early market lead
Weneepl wasn’t a game developer from the start. This is because startups are unlikely to survive in the mobile game market, which is already Red Ocean. Weneepl, which envisioned the service app as its first item, returned to the game due to the discovery of a new market called the blockchain game market and its interest in the game. Mr. Hyun said that the blockchain game market was formed from 2018, and the mobile game market came to mind in the past. If they enter the market early, they decided that Weneepl’s capabilities will be enough to pay off. Blockchain games also have the advantage that they do not incur marketing costs, so the prediction that they will be able to focus on the content is also a challenge. As such, Weneepl began developing blockchain games and introduced ‘Crypto Legends’ based on EOS.
They decided to go with the TCG because they thought it would go well with the blockchain. In addition to the existing blockchain industry’s claim to simply create value through games, they tried to add fun to the game. This is due to Mr. Hyun’s experience at GAMEVIL.
Branding through eSports
The core content of the ‘Crypto Legends’ is eSports. Mr. Hyun said that the reliability of blockchain is suitable for eSports. Many blockchain games talk about giving users an asset, but they point out that they lose their value when the game service ends. Although CryptoKitty has performed in terms of trading of blockchain assets, it has its own limitations that its use is unclear.
Weneepl considers how to reward users as much as possible while the game is running. They found a way to enhance gameplay beyond giving coins like a dividend, and decided to combine eSports. By combining eSports with ‘Crypto Legends’, they believe that the ecosystem of ‘Crypto Legends’ will have a longer life. The CEO believes that PvP content, which is sensitive to the nature of TCG, can be managed transparently. Weneepl believes that this will extend the life of the game and create value for its content and assets.
On the other hand, Mr. Hyun said he wants to make Weneepl a company that continuously releases games in new markets. In addition, rather than being tied to a specific platform, the ambition is to create a blockchain game that anyone can easily enjoy on various platforms.
‘Crypto Legends’ Checklist
● Creativity ★★★★☆
‘Crypto Legends’ tried to increase the attractiveness of the game itself unlike the existing blockchain games. It is also expected to attract users by selecting TCG to take advantage of the value of blockchain-based digital assets.
● Strategy ★★★★☆
Weneepl plans to reinforce its strength as a Dapp company by launching various games, starting with ‘Crypto Legends’. In addition to ‘Crypto Legends’, the company is developing games in a variety of genres, and is preparing services on various platforms such as EOS, Ethereum, and Tron.
● Vision ★★★★☆
The core of ‘Crypto Legends’ will be digital assets and eSports based on blockchain trust. The company plans to secure user profits through digital assetization and extend the life of games through eSports.
