FA21 Design Methodology Week 8
Over the long fall reading day weekend, our group individually completed the design research method “Swimlanes”. We kept it our initial instruction among ourselves vague so we could all come up with new and interesting ideas.
For mine, I split my storyboard into four phases: prepare, shop, purchase, and take home. It was useful to draw the storyboard for each phase because it forced me to slow down and consider the main components in each phase. This helped me put the user into focus when considering possible solutions.
In the swim lanes, I compared a mobile app, brochure, and kiosk solutions. Through comparing solutions, I realized many of the tasks I was hoping to accomplish could be completed through all of these solutions, just in different mediums. A few main ideas we decided to pull from my swimlane was an integration between a grocery list, store map, and recipes. It proved questions and conversations among our group about what form we wanted these to take and how they would work together to create a solution.
By the end of class on Wednesday, after discussing a ton of ideas, we settled on an initial solution system to move forward with. Our solution will be a system of components that work together. They will all be connected through a determined color or pattern system for easy discoverability, whether creating a grocery list or navigating the store.
- Map of the store, organizing the store by large departments (meat, produce, frozen, ect)
- Pre-defined grocery list, organized by department, that allows customers to check which item category they plan to pick up groceries (frozen: fruit, pizza, dessert)
- Store wayfinding updates and integration. Add additional signs to aid customers in their shopping experience.
Lastly, we worked together on Friday afternoon over Teams to begin our Round Robin presentation. We began collecting materials for each section and discussed our goals to ensure we are all on the same page. Items included finalizing our solution statement, compiling photos of shopping experiences, and benchmarking Kroger’s website for branding, colors, and information architecture. After working independently over the weekend, we will touch base on Sunday to complete our presentation for Monday’s class.