Mobike－Next Uber in Shared-Bikes Area?
Uber is a great company that has changed the way we go out. In the past, we can either go out using public transportation or using our private cars. However, the idea of Uber about sharing the private cars among citizens dramatically improved the efficiency for civilians to go out.
Aside from Uber’s success, there comes a company named Mobike, which is experimenting the similar logic on shared bikes instead of shared cars. Uber’s success has proved its disruptive business model, and the prospective development of shared bikes in China may further prove the potential of this kind of business model, which aims at facilitating the efficient use of transportation resources by making them shared— although the ownerships for the two companies are different as shared bikes are owned by Mobike itself instead of other citizens, the ideas remain similar. The mission of shared bikes is to make short-distance public transportation for citizens more convenient and efficient, which is a crucial supplement for Uber, and there is a huge need in the market.
Although the techniques used for shared bikes are far from maturity, with the technical difficulties solved, and the users’ habits formed, it is hard to deny that the shared bikes will largely change how people choose to commute and even make people live positively different lives than before. The GPS devices used inside each shared bike will not only allow users to use app to locate the bikes that they can use and make an appointment, but also allow the company to track the behaviors of each user like where and how long he/she stays in a certain area.
The profit model for Mobike may be different from that for Uber. Although Shared bikes will charge for every single use, the more profitable part may come to the data of users’ behaviors. Think about Google — when Google was just a search engine, nobody believed it could make such a huge revenue as it does today. Once Google started to take advantages of users’ behaviors, thins were different. For shared bikes, the data about where an individual lives, works, stays, and goes through can be collected based on GPS. With these information, Mobike can specifically advertise to end users who like to buy coffee in coffee shop A but never try coffe shop B, and the potential profits can be shared by the publishers and the advertisers. Considering of the huge need for specific advertising in the market, this potential of Mobike may be very impactful in changing the advertising field.