Photo credit to Kati at xilophotography.com

Paying attention to ‘intent’ — a structured approach to designing your podcast strategy

Podcasting is a medium that has never been so accessible as now. However, a lot of podcasts fizzle out after the first few episodes. Don’t be “that person”!

I’ve learnt a few things after slamming a…

Until recently bootstrapping was something I associated with technology. Usually, a piece of software that initiates your hardware and software like your operating system when firing up your laptop in the morning. The ‘coffee’ of the software world if you will.

Bootstrapping is also a business approach. An endeavour without…

I played tournament Paintball years ago and met many odd, unusual characters during that time. One of them, Theunis, a team-mate with a larger than life personality. I remember his dynamic confidence, benevolently engaging anyone who met his gaze. Random spectators, players, friends, family, anyone within earshot.

I still hear…

A friend returned from Mexico recently. She thought it would bear the fruits of a burgeoning business relationship. It became complicated.

We met a few days after her return, the same day I set a professional life-change of my own in motion. Our post-trip reunion began with a gift. She…

We shared a farewell-coffee in October 2013. He carefully prepared the last brew; he made many cups for me up to that point and has prepared even more for others since.

31 October 2013, my ‘last’ coffee with Felix in Johannesburg.

Felix Matswai is a barista I first met two years earlier. …

“Don’t fuck this up..”, words falling like arrows unexpectedly piercing the armour around my soft, sensitive core.

The comment, still vivid three years later, dropped just before a landmark business pitch. It left a mark on my confidence; my deflection strategy was not sustainable, nor deriving any lasting value. …

“Who’s Castle?! Our Castle! My name is Michael Carlyle, I’m a student of wizardry, and my father was a respected and famous Guardian.”

It has been a year since I became Michal for a few days and participated in Live Action Role Playing (LARP) blockbuster, an interactive experience limited only…

Two years ago, in a Polish Castle, I met Mark Odesky. You see, he knows a thing or two about Dragons, the fear they invoke and how to slay them.

Mark who? In some way or another, his work might have touched you. He‘s the ambitious man who executive produced…

My career in advertising started in a Johannesburg basement. A web developer, somewhat shy, introverted, spending his time with others of his kind. As developers do.

Not quite a Mad Man. The introvert flourished and became a client-facing strategist. Swooping in, alongside his team, with the expected flare of an…

“Werner. Everything will be fine. As long as we have a great story to tell.”, I heard this a few times over the years I worked with one of my former bosses.

In case you wondered; she was right, more times I cared to count. Turns out Russian Novelist Leo…

Werner Puchert

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